Shaw Search Partners · 6 hours ago
Product Marketing Manager
Boston, MA
Full-time
Hybrid
Mid Level
4+ years expShaw Search Partners is proud to lead the retained search for a global technology leader seeking a Product Marketing Manager to drive go-to-market strategy for a suite of B2B products. The role involves partnering with Sales and Product teams to shape the roadmap, bring new products to market, and ensure strong product adoption.
AdvertisingConsultingMarketingPublic Relations
Hiring Manager
Melissa Shaw
Responsibilities
Partner with Product and Sales across the entire product lifecycle to influence roadmap decisions and develop/execute go-to-market (GTM) strategies
Align team priorities with product and revenue objectives; measure results to ensure business impact
Develop a deep understanding of customer needs; use NPS and customer insights to identify opportunities for improvement
Represent the voice of the customer with clarity and conviction
Tell compelling stories that articulate the “why” behind product decisions using data-informed insights
Support strategy behind product positioning and messaging for the product suite
Create high-quality sales enablement materials including pitch decks, collateral, and messaging frameworks that are aligned with brand standards and resonate with audiences
Support B2B marketing initiatives, including creative strategy and asset development for demand generation and customer retention
Apply strong copywriting and creative judgment to ensure clarity, consistency, and impact across all communications
Demonstrate strong project management across complex initiatives
Operate autonomously, anticipating next steps, stakeholder needs, and potential roadblocks
Maintain ownership over initiatives with limited day-to-day oversight
Qualification
Required
Bachelor's degree
4+ years of experience, including 2+ years in product marketing-B2B preferred
Exceptional written and verbal communication; strong storyteller with polished content development skills
Proven experience developing and executing successful B2B GTM strategies
Demonstrated ability to build strong cross-functional partnerships, particularly with Product and Sales
Comfortable thriving in a dynamic, fast-paced environment while managing multiple projects independently
Company
Shaw Search Partners
Shaw Search Partners offers marketing creative advertising media, strategy and analysis, public relations, and communications services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Melissa Shaw
Founder & Chief Executive Officer
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