MariaDB · 5 hours ago
Field Marketing Manager - NA
United States
Full-time
Remote
Mid, Senior Level
$120K/yr - $150K/yrMariaDB is a leading database company making a significant impact globally. The Field Marketing Manager for North America will be responsible for developing and executing regional marketing plans to drive opportunity creation and sales momentum through various marketing strategies including events and account-based marketing.
Cloud ManagementDatabaseEnterprise SoftwareOpen SourceSoftwareTechnical Support
No H1B
Responsibilities
Build and run the NA field plan supporting MariaDB priorities: enterprise modernization and adoption of MariaDB Cloud
Sequence initiatives by segment and vertical (e.g., financial services, retail/e-commerce, telecom/media) aligned to regional sales goals and named account lists
Own the NA field budget; source and negotiate vendors and sponsorships; manage POs
Partner with Sales on tiered ABM (1:1, 1:few, 1:many). Define ICP, map buying committees (DBA, Platform Eng, App Dev, Architecture, Security, Finance/IT leadership), and tailor plays for entry, expansion, and competitive takeout
Use intent, fit, and product signals to prioritize accounts; personalize content and outreach by stage
Own end-to-end execution of trade shows, executive dinners, roadshows, meetups, and virtual events
Standardize pre-event activation (invites, sequences), on-site capture (compliant, structured), and post-event follow-up (fast, persona-relevant, multi-channel)
Orchestrate buyer journeys with AI assistance: predictive account selection, content personalization, conversational follow-up, and automated recap/next-step summaries
Build buyer enablement: curated content hubs, solution blueprints, ROI/migration tools, and mutual action plans that help committees progress confidently
Activate community and developer touchpoints (OSS meetups, user groups) to drive advocacy and pipeline adjacency
Partner with Sales and Customer Success to identify champions and develop case studies, customer stories, and use cases that match target personas and verticals
Package proof for field use (slides, one-pagers, short videos, talk tracks) and keep assets fresh with measurable outcomes and clear before/after states
Localize global plays and create region-specific programs for Enterprise Server, Xpand, MariaDB Cloud, and MaxScale
Tailor by vertical, focusing on Financial Services, Telecom/Media, and eCommerce/Retail
Partner with PMM to translate technical value into persona-sharp stories and align proof points, references, and enablement assets per vertical
Collaborate with Partner & Channel stakeholders to align NA field activities with partner programs
Plug into hyperscaler, SI/ISV, and marketplace motions to amplify reach, create economies of scale, and run repeatable plays (co-hosted events, co-sell days, joint content)
Run a weekly operating cadence with RVPs and first-line managers; set clear handoffs with SDR leadership (definitions, follow-up timing, dispositions, recycling) and maintain a tight closed loop
Be metrics-driven to the core, live in the data, own the numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, program health, and learnings
Champion data hygiene and multi-touch attribution; test, iterate, and scale what works
Qualification
Required
You've owned field/regional marketing in North America and turn plans into pipeline through events, ABM, and campaigns
You're ABM-savvy: tier accounts, map buying committees, tailor programs by stage, and partner tightly with Sales
You live in the data: attribution-aware, dashboard-driven, and accountable for reporting and continuous improvement
You're hands-on with Salesforce/Marketo (or HubSpot), ABM platforms (e.g., 6sense/Demandbase), webinar and data tools, and you use AI to prioritize accounts, personalize content, and accelerate follow-up
You distinguish decision makers from practitioners and speak each persona's language
You're a go-getter and problem solver, you spot gaps, propose solutions, and execute fast with a collaborative attitude
You are highly organized and transparent; you enjoy the discipline of planning in advance and working in spreadsheets, Monday.com/Asana, or Notion to build simple, efficient, clear processes that keep stakeholders aligned
Preferred
Experience with database, cloud, or developer audiences; OSS/community programs; hyperscaler and SI/ISV motions; marketplace co-sell
Public sector experience (U.S. Federal and SLED, plus Canadian public sector): familiarity with procurement cycles, RFP/RFI processes, compliance, and stakeholder navigation
Benefits
Health insurance
Life, and disability insurance
Funds toward professional development resources
Flexible Paid Time Off (FPTO)
Paid holidays
Parental leave
A massive degree of flexibility and freedom
Company
MariaDB
MariaDB is an enterprise open source database company that delivers innovative, scalable database solutions.
Founded in 2009
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$271.68MKey Investors
RP VenturesSmartFinServiceNow
2024-09-10Acquired
2023-10-10Post Ipo Debt· $26.5M
2022-12-19Post Ipo Equity· $18M
Leadership Team
Conor McCarthy
Chief Financial Officer
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