LaMar's Donuts and Coffee · 13 hours ago
Chief Marketing Officer (CMO)
Denver, CO
Full-time
Onsite
Director/Executive
$250K/yr - $400K/yr
10+ years expLaMar’s Donuts & Coffee is an iconic brand known for its handcrafted donuts and coffee. They are seeking a Chief Marketing Officer (CMO) to lead brand strategy, demand generation, public relations, and franchise marketing across corporate and franchised locations.
E-CommerceFood and BeverageRestaurantsRetail
Responsibilities
Lead and evolve LaMar’s national brand strategy, positioning, and voice
Differentiate LaMar’s in a highly competitive bakery and coffee marketplace
Ensure brand consistency across stores, menus, packaging, digital, and advertising
Translate artisan, madefromscratch food and beverage craftsmanship into compelling consumer storytelling
Collaborate closely with culinary, bakery, and beverage leaders on product launches and seasonal offerings
Champion quality, ingredients, and authenticity in all marketing efforts
Oversee digital, local, and national marketing campaigns that drive traffic and sales
Balance brandbuilding with performance marketing and measurable ROI
Guide influencer, creator, and community engagement strategies
Serve as a polished, credible spokesperson for the brand on TV, radio, and digital media
Support public relations, crisis communications, and brand reputation management
Represent LaMar’s with warmth, professionalism, and confidence
Develop scalable marketing tools, campaigns, and guidelines for franchise partners
Partner with franchisees to support local marketing while protecting brand standards
Drive systemwide samestore sales growth
Build, lead, and mentor a highperforming marketing team
Collaborate crossfunctionally with operations, finance, culinary, and franchise leadership
Present marketing strategies and results to executive leadership and stakeholders
Qualification
Required
10+ years of senior marketing experience in food, beverage, hospitality, or restaurant brands
Prior CMO experience or equivalent senior leadership responsibility strongly required
Preferred Experience with donuts, bakeries, coffee, bagels, gourmet, or artisan food concepts, fine dining experience
Demonstrated success growing brand awareness and sales in competitive markets
Comfort with public speaking, media interviews, and on-camera appearances
Preferred
Genuine passion for food, baking, coffee, and culinary craft
Strong leadership, communication, and collaboration skills
Experience supporting franchised or multiunit restaurant systems
Benefits
Comprehensive medical
Dental
Vision
401K
PTO
Holiday pay
Company
LaMar's Donuts and Coffee
LaMar's Donuts and Coffee is an e-store that retails cups, mugs, coffee bags, gift cards, hats, T-shirts, neon clocks, and blue totes.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase