OpenRouter · 1 day ago
Lifecycle Marketing Lead
United States
Full-time
Remote
Senior Level
7+ years expOpenRouter is an AI routing and infrastructure layer that helps enterprises manage and optimize large language models. The Lifecycle Marketing Lead will own the customer journey from signup to reactivation, designing systems to enhance user engagement and retention through data-driven strategies and cross-functional collaboration.
Artificial Intelligence (AI)Information TechnologySoftware
Responsibilities
Own onboarding, activation, and early lifecycle performance. Design and continuously improve the new user journey to reduce time-to-first-value, increase repeat usage, and drive early adoption of core product capabilities across API and dashboard experiences
Build and operate lifecycle programs driven by product usage. Own lifecycle strategy across welcome, activation, engagement, expansion, and reactivation. Translate product events and usage thresholds into triggered journeys across email and in-product channels, partnering with an agency for design and execution where appropriate
Run experiments that compound product-led growth. Design, execute, and analyze experiments using tools like PostHog to improve conversion, adoption, and retention. Maintain a focused experimentation cadence tied to clear lifecycle and revenue outcomes
Support PLG-to-sales motions with high-quality signals. Define and operationalize signals that identify high-potential accounts based on usage behavior, and build automated flows that enable the BD team to engage with the right context at the right time
Define, measure, and communicate lifecycle success. Establish clear lifecycle metrics and benchmarks (activation signals, engagement patterns, retention and reactivation rates), and use them to inform priorities, trade-offs, and ongoing optimization
Partner cross-functionally to ship the journey.Work closely with product, engineering, data, and sales to align on lifecycle priorities, influence instrumentation and product surfaces, and ensure lifecycle systems reflect how customers actually use OpenRouter
Qualification
Required
7-10 years of experience in lifecycle marketing, growth marketing, product growth, or adjacent roles—ideally in PLG or developer-focused products
Strong analytical instincts and experience working directly with product usage data and experimentation
Hands-on experience with lifecycle and experimentation tooling (e.g. email platforms, marketing automation, PostHog or similar)
Track record of working directly with engineers, designers and analysts to bring projects to life
Clear understanding of how onboarding, activation, and lifecycle systems drive product-led growth
Comfort owning strategy while executing tactically in an early-stage, evolving environment
Strong cross-functional communication skills and ability to work effectively with product and engineering partners
Preferred
Experience with API-first, infrastructure, or developer-tools products
Prior experience building lifecycle systems from scratch
Familiarity with customer data platforms, enrichment, or CRM workflows
Technical or growth-engineering background enabling lightweight automation or instrumentation
Benefits
Competitive compensation, including base salary and equity.
Company
OpenRouter
OpenRouter is a platform that connects AI applications with large language models and cloud hosting providers.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$40M2025-06-25Series A· $40M
2025-06-25Seed
Leadership Team
Alex Atallah
CEO, Co-Founder
Recent News
2025-10-25
Company data provided by crunchbase