Fannie Mae · 2 days ago
Marketing Director - Digital Products
Reston, VA
Full-time
Onsite
Senior Level, Lead/Staff
$175K/yr - $239K/yr
8+ years expFannie Mae is foundational to housing finance, seeking a Marketing Director for Digital Products to lead the Digital Product Marketing team. This role involves owning the strategy and performance of Fannie Mae’s digital experiences, transforming the digital marketing function, and fostering collaboration across teams to deliver innovative digital products.
Financial Services
Responsibilities
Lead the strategy, vision, delivery, and performance of front-end digital products, including FannieMae.com, ensuring they meet business goals and evolving market needs
Oversee end‑to‑end product management - from concept through launch and ongoing optimization
Build annual strategic plans and roadmaps that advance enterprise and line‑of‑business objectives
Maintain a multi‑year strategy for customer‑focused digital experiences that increase engagement across the digital ecosystem
Develop intuitive, compliant, and personalized experiences for business partners in collaboration with digital experience and analytics teams
Own the digital content strategy to ensure consistent messaging across channels and maximize SEO/AEO impact
Monitor performance by audience and objective, using insights to drive enhancements
Lead the full strategy for all corporate websites
Cultivate strong relationships with key stakeholders to inform strategy, gain alignment, and drive cross‑organizational buy‑in
Partner with Technology and Marketing leadership to ensure talent, capacity, prioritization, and capabilities support strategic goals
Collaborate with Marketing and DMT leaders to integrate user feedback, journey mapping, tagging, and taxonomy into the digital strategy
Lead the creation and continuous improvement of data‑driven customer journeys
Champion the voice of the audience and enterprise in prioritization, design decisions, and strategic discussions
Use insights, testing, and analytics to uncover friction points and opportunities
Communicate the measurable business impact of digital initiatives to stakeholders and partners
Regularly conduct and share competitive and market analyses and apply learnings to business decisions and roadmaps
Stay current on digital experience, marketing technology, and industry trends, including emerging AI applications
Build, lead, and develop a team of digital product owners and analysts while coordinating with cross‑functional partners in the Business Lines, Marketing, Technology, Design, Analytics, Compliance, and Legal
Coach and mentor team members to drive high performance and best‑in‑class execution
Align teams around clear goals, outcomes, and execution standards
Oversee vendor and partner relationships as needed
Qualification
Required
8 years of experience in digital product management within financial services or similarly complex/regulated industries, including work transforming digital solutions with marketing technology
Proven ability to build and lead digital product teams and deliver large-scale, cross-organizational initiatives with multiple complex workstreams
Prior experience managing a digital marketing ecosystem with a deep understanding of the impact of a strong content strategy
Demonstrated experience coaching and managing a team
Strong analytical skills with deep understanding of performance metrics and data storytelling (e.g., Google Analytics)
Ability to understand and represent audience needs, pain points, and motivations
Proven influence with senior leaders and success driving cross-functional alignment. Can explain complex concepts in simple ways to varying audiences
Hands-on experience with marketing technology stacks, emerging AI capabilities, and connecting those technologies to strategy
Solid understanding of SEO and content strategy
Comfort working in an ambiguous environment and leading as a change agent
Bachelor's degree or equivalent experience
Preferred
Master's degree preferred
10+ years of digital product management experience in financial services or other complex/regulated environments
Experience managing multi-million-dollar budgets
Familiarity with Agile methodologies and modern product development practices
Track record of developing and executing strategies for websites or digital solutions that drive sales and strengthen customer relationships
5+ years of experience leveraging digital experience platforms (e.g. Acquia, Drupal, Google Analytics Suite, and Salesforce Marketing Cloud)
Benefits
Health
Life
Voluntary Lifestyle
Other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being
Company
Fannie Mae
Fannie Mae creates opportunities for people to buy, refinance, or rent a home.
5001-10000 employees
H1B Sponsorship
Fannie Mae has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Franklin Raines
Retired Chairman and CEO
Priscilla Almodovar
Chief Executive Officer
Recent News
2025-10-07
2025-10-07
WSJ.com: Markets
2025-10-07
Company data provided by crunchbase