Director of Growth & Performance Marketing jobs in United States
cer-icon
Apply on Employer Site
company-logo

KJ Media · 11 hours ago

Director of Growth & Performance Marketing

positionUnited States
timeFull-time
remoteRemote
seniorityLead/Staff, Director/Executive
date5+ years exp

KJ Media helps trucking companies hire the drivers they need through data-driven recruitment advertising. They are seeking a Director of Growth & Performance Marketing to lead candidate acquisition by executing high-performing campaigns and developing automation systems.

AdvertisingCreative AgencyMarketingTransportation

Responsibilities

Lead paid media strategy across Meta, Indeed, and other digital channels
A/B test creative, optimize audiences, and improve CPL/CPQL performance
Analyze data to identify trends and scale what works
Collaborate with leadership on strategy and client outcomes
Automate workflows in GoHighLevel, Make.com, Zapier, and ATS platforms
Build and manage re-engagement campaigns using our first-party driver database (email, SMS, retargeting)
Maximize lead quality from our first-party database to reduce platform spend while maintaining client results
Create systems that match drivers to new opportunities automatically
Build dashboards for internal operations and client-facing performance tracking
Document everything with clear SOPs to keep systems scalable

Qualification

Performance marketingPaid media strategyMarketing automationData analysisAI tools proficiencyCRM toolsProactiveResourcefulAnalytical

Required

5+ years in performance or growth marketing
Proven track record lowering CPL/CPQL in high-volume environments
Deep hands-on experience with Meta Ads
Fluent in using AI tools to optimize creative, automate processes, and improve performance
Skilled in marketing automation and CRM tools (GoHighLevel, Zapier, HubSpot)
Strong understanding of paid media, funnels, and candidate journeys
Analytical and data-driven, with the ability to optimize quickly
Proactive and resourceful — you take initiative and execute independently

Preferred

B2C lead gen, staffing, or marketplaces preferred
Indeed/job boards a strong plus

Company

KJ Media

twittertwittertwitter
company-logo
KJ Media specializes in digital marketing, social media management, web development, and lead generation services for the trucking industry.
dateFounded in 2012
location
Brooklyn, New York, USA
people-size11-50 employees
web-link
https://kjtransmedia.com/

Funding

Current Stage
Early Stage
Company data provided by crunchbase