SPAN Enterprises · 2 days ago
Digital Marketing Manager
Rock Hill, SC
Full-time
Onsite
Mid, Senior Level
$50K/yr - $80K/yr
5+ years expSPAN Enterprises is seeking a Digital Marketing Manager to lead and execute their digital marketing strategy. This role involves driving lead generation and revenue growth through various digital channels while also supporting trade shows and strategic partnerships.
Enterprise SoftwareSoftwareWeb AppsWeb Design
Responsibilities
Develop and execute digital marketing strategies to drive lead generation, product adoption, and revenue growth
Manage and optimize paid media campaigns (Google Ads, paid social, retargeting)
Oversee SEO strategy, keyword planning, and performance tracking
Collaborate with Content and Product teams to align messaging, landing pages, and campaigns
Manage email marketing campaigns, including segmentation, automation, and performance analysis
Analyze funnel performance, attribution, and conversion metrics to inform decisions
Run A/B tests and conversion rate optimization initiatives
Own reporting and performance insights across digital channels
Help plan and manage SPAN’s trade show and conference calendar
Coordinate pre-event, on-site, and post-event marketing efforts to align with overall strategy
Support booth messaging, promotional materials, and lead capture strategies
Track event performance, leads, and follow-up campaigns
Identify and evaluate partnership opportunities with industry organizations, vendors, and influencers
Collaborate with internal teams to support co-marketing initiatives and partnerships
Assist in building long-term relationships that expand SPAN’s market presence
Qualification
Required
Bachelor's
Digital Marketing: 5 years
Day Shift
Rock Hill, SC 29732
Willingness to travel: 25%
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan
Vision insurance
Company
SPAN Enterprises
SPAN Enterprises is a software company based in the small, historic town of Rock Hill, South Carolina, proudly creating jobs in the USA since 2009.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Agie Sundaram
Co-Founder & CEO
Naga Palanisamy
Chief Executive Officer
Company data provided by crunchbase