Mainland · 9 hours ago
Public Relations Manager
Chicago, IL
Full-time
Onsite
Mid, Senior Level
$70K/yr - $120K/yrHello Mainland is a dynamic lifestyle business focused on enhancing franchise brands through strategic PR and innovative digital solutions. The Media Relations Manager will lead the media relations team, engage with media outlets, and develop comprehensive media strategies to secure high-impact placements for clients.
AdvertisingContent CreatorsMarketing
Hiring Manager
Nick Powills, CFE
Responsibilities
Lead and mentor a team of media relations specialists, providing clear direction and ongoing training in pitching and relationship management
Develop and execute comprehensive media strategies that align with client objectives and our overall business vision
Personally engage with media outlets via phone and email to pitch client stories and secure media coverage
Drive daily media outreach efforts, ensuring consistent and proactive communication with reporters, editors, and influencers
Oversee the end-to-end process of media relations campaigns, from initial pitch through secured placement and post-campaign analysis
Collaborate with the content and client success teams to ensure that pitches and media strategies are aligned with client messaging and objectives
Track and report on key performance metrics, including call volume, pitch success rate, and media placements secured
Continuously optimize media relations tactics based on data insights and market trends
Act as a key liaison for clients regarding media relations strategy, providing regular updates and insights
Present campaign results and recommendations to clients, ensuring they understand the value and impact of media placements
Qualification
Required
Proven experience in media relations, public relations, or a related field, with a strong track record of successful pitching and securing media coverage
Excellent verbal and written communication skills, with the ability to craft compelling pitches and build relationships over the phone and in person
Demonstrated leadership experience, with the ability to motivate and guide a team in a fast-paced, target-driven environment
Deep understanding of media landscapes, journalist needs, and best practices in media outreach
Strong analytical skills and experience using CRM or PR analytics tools to measure performance and drive strategy
Ability to work under pressure, manage multiple projects simultaneously, and meet tight deadlines
Willingness to travel as needed to attend industry events and client meetings
Preferred
Experience in franchising or a related industry is highly desirable
Benefits
Bonus opportunities tied to campaign success, media placements secured, and overall team performance.
A collaborative and fast-paced work environment where innovative ideas are encouraged.
Opportunities for professional growth and leadership development.
A chance to make a significant impact on both client success and the strategic direction of Hello Mainland.
The opportunity to work closely with a diverse team of creative professionals and industry experts.
Company
Mainland
Mainland is an advertising company that provides content creation, digital, and content marketing services.
Founded in 2018
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Nick Powills
Chief Growth Officer
Recent News
Wanganui Chronicle
2025-10-31
2025-08-25
2025-06-21
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