Mainland · 12 hours ago
Vice President Marketing
Mainland is a storytelling agency that focuses on creating impactful narratives for its clients. The Vice President of Marketing will be responsible for the overall health and growth of client relationships, leading the account management department, and collaborating with leadership to set strategic goals.
Responsibilities
Define and champion the overarching client service strategy for the firm
Act as a direct extension of the CGO's vision and work collaboratively with the leadership team to set and achieve firm-wide goals
Partner with the Director of Operations to ensure account management processes and tools are in place to support strategic objectives
Lead, manage, and mentor the entire account management team
Lead weekly L10 meetings with the Leadership team, ensuring clear communication, accountability to key metrics, and alignment on Rocks and issues
Foster a culture of team collaboration, efficiency, and continuous improvement across the department
Be responsible for onboarding and retaining top talent to ensure the continued growth and success of the client services team
Serve as an executive sponsor for the firm's most strategic and highest-value accounts
Collaborate with firm leadership on overall revenue goals, leveraging client retention, expansion, and service innovation as key drivers
Provide strategic oversight for all Pods to ensure portfolio P&L ownership and scope growth are aligned with company targets
Drive operational efficiency and effectiveness across the account management function by owning the development and adoption of departmental SOPs
Oversee the development of strategic marketing materials and innovative client service strategies to enhance client value and satisfaction
Collaborate with other Pod Leads to ensure cohesive and unified agency operations
Qualification
Required
10+ years of experience in marketing, public relations, or communications, with a significant portion in a senior leadership or executive role within an agency
Proven track record of defining and executing high-level strategic vision for a client services department
Demonstrated success in leading, managing, and mentoring a large team of account management professionals
Experience in P&L management, revenue growth, and client retention at a departmental level
Exceptional communication, presentation, and negotiation skills, with the ability to act as an executive sponsor for key clients
Strong business acumen and a strategic mindset for identifying and capitalizing on new opportunities
A Bachelor's degree is required
Preferred
A Master's degree in a related field is preferred
Benefits
75% coverage of a high-quality national PPO insurance plan.
401(k) matching: 100% of the first 1%, plus 50% of the next 5%.
Unlimited PTO after 90 days of employment.
Professional development allowance.
Company
Mainland
Mainland is an advertising company that provides content creation, digital, and content marketing services.
Funding
Current Stage
Early StageRecent News
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