New Classrooms · 4 days ago
Director of Product Marketing
United States
Full-time
Remote
Director/Executive
$99K/yr - $105K/yr
8+ years expNew Classrooms is a national non-profit organization focused on reimagining math education for all students. The Director of Product Marketing will lead product marketing strategy and execution for 'Teach to One', ensuring clear and compelling communication of its value to K-12 decision-makers and influencers.
EdTechEducationInformation TechnologyMarket ResearchNon ProfitSoftware Engineering
Hiring Manager
Saba A.
Responsibilities
Lead 'Teach to One's positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer journey
Translate product strategy, product roadmap, and customer needs into clear differentiation, proof points, and go-to-market priorities in partnership with Sales, Product, and Program Success
Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendation
Manage the customer advisory council
Own the evidence and proof stack: case studies, implementation spotlights, outcomes claims, and 'how it works' narratives, grounded in real customer results
Lead go-to-market planning and customer-facing launches for new features/offers, including target audience, value proposition, rollout plan, internal readiness, and success metrics
Partner with Sales to create and continuously improve sales enablement (decks, one-pagers, objection handling, competitive comparisons, demo support) that support adoption, renewals, and expansion
Oversee 'Teach to One' channel activation across website, email, social, SEO/SEM, and events, ensuring channels are cohesive, optimized, and aligned to product marketing priorities
Collaborate with Sales and Program Success to develop campaigns and supporting collateral that drive engagement, pipeline, adoption, usage, renewals, and expansion
Collaborate with the Senior Director of Communications to align broader external storytelling with 'Teach to One' priorities
Define and track success metrics, assess ROI, and drive iteration based on performance
Manage contractors/vendors and budgets to deliver high-quality outputs on time and on brand
Qualification
Required
Bachelor's degree in Marketing or a related field, or equivalent experience
Minimum of 8 years of experience in marketing, with substantial experience in product marketing having worked closely with product leadership and technology teams
K-12 education sector experience required
Strong familiarity with CRM and marketing automation tools (e.g., Salesforce and Hubspot) and comfort using data to drive decisions
Proven experience in managing external vendors, as well as facilitating cross-functional collaboration
A creative thinker with a strong understanding of product marketing, branding, and storytelling
Understands K-12 buyer and user needs, and can translate them into clear customer value, launch priorities, and adoption pathways; influences product roadmap decisions by bringing market and customer insight
Earns trust across departments, providing excellent internal customer service, aligning teams and driving decisions without formal authority
Naturally takes the initiative, driving projects and outcomes without needing constant direction
Must demonstrate exceptional attention to detail, adhering to timelines and quality expectations
The ability to utilize data to drive decisions, assess ROI, and optimize campaigns is essential
Strong project management skills, with the ability to effectively prioritize a high volume of work
Exceptional written and verbal communication skills, with a critical eye for copy and design
Benefits
Rich medical, dental, and vision insurance
41 paid days off per year (prorated for the period in which you work)
Paid parental leave
A professional development budget
A quarterly cell phone subsidy
Company
New Classrooms
About New Classrooms New Classrooms is a nonprofit organization that leverages classroom design, teacher talent, and technology to enable personalized learning for more than 13,000 students in 38 pioneering schools.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Joel Rose
Co-Founder and Chief Executive Officer
Jodi Ann Mastronardi
Chief Financial & Administrative Officer
Recent News
Morningstar.com
2025-09-19
Company data provided by crunchbase