Marketing Empire Group · 4 hours ago
Media Buyer
Anaheim, CA
Full-time
Onsite
Mid Level
$30/hr - $40/hrMarketing Empire Group is a results-driven digital marketing agency specializing in innovative, data-backed advertising campaigns. They are seeking a Media Buyer with a proven track record in digital advertising to plan, implement, and optimize campaigns across multiple platforms.
AdvertisingDigital MarketingSEOWeb Design
Responsibilities
Develop and execute multi-platform digital advertising strategies tailored to client goals
Leverage platforms such as Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads to maximize ROI
Conduct thorough keyword research, audience segmentation, and competitor analysis to optimize campaign performance
Continuously monitor campaign performance metrics (e.g., CTR, CPC, ROAS) and make data-driven adjustments
Conduct A/B testing on ad creatives, placements, and landing pages to improve conversions
Provide detailed performance reports and actionable insights to clients, emphasizing opportunities for growth
Strategically allocate and optimize advertising budgets to maximize impact across client tiers
Ensure adherence to budget constraints while achieving key performance targets
Work closely with cross-functional teams, including Creative, SEO, and Analytics, to align campaigns with client branding and overall marketing strategies
Stay updated on emerging trends, tools, and technologies to incorporate innovative solutions into campaigns
Qualification
Required
Must have prior experience supporting go-to-market (GTM) campaigns and managing paid media within regulated industries such as healthcare or medical services
Proven success in digital advertising, with expertise in platforms like Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
Strong analytical skills to interpret performance data and inform optimization strategies
Hands-on experience managing advertising budgets of varying sizes
Proficiency with analytics tools (e.g., Google Analytics, Looker Studio)
Advanced knowledge of A/B testing methodologies and ad performance optimization
Strong verbal and written communication skills for client presentations
Creative problem-solving skills and a proactive mindset
Ability to manage multiple campaigns across different industries simultaneously
Preferred
Google Ads Certification, Meta (Facebook) Blueprint Certification
Knowledge of SEO principles to complement paid strategies is a plus
Benefits
401(k)
Flexible schedule with the potential to transition to full-time.
Professional development opportunities, including certifications and training.
401(k) matching and referral incentives.
Company
Marketing Empire Group
Marketing Empire Group is a digital marketing agency that provides branding, web development, SEO, and social media marketing services.
Founded in 2019
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kyle Onstott
Chief Executive Officer
Company data provided by crunchbase