FloSports · 2 hours ago
Director, Ads & Client Partnerships, FloHockey
Austin, TX
Full-time
Hybrid
Director/Executive
CA$120K/yr - CA$120K/yr
7+ years expFloSports is a world-class sports media company that aims to be the essential destination for passionate sports fans. They are seeking a market-maker to lead strategic partnerships and revenue strategy for their Hockey vertical across Canada and the USA, focusing on building high-value alliances with major brands in the sport.
AdvertisingFitnessInternetMedia and EntertainmentProduct DesignSportsVideoVideo Streaming
Responsibilities
Architect the Vertical: Own the revenue strategy for the Hockey vertical across Canada and the USA, identifying untapped opportunities for brand integration
Open the "Unopenable" Doors: Leverage your existing deep-rooted relationships with Tier-1 hockey brands (think equipment giants, financial institutions, and automotive) and their agencies
Consultative Storytelling: Move beyond standard banner ads. You will design and sell complex, content-driven partnerships that include live event activations, original content sponsorships, and digital media
Collaborative Growth: Work closely with the VP and internal content teams to ensure our hockey properties are packaged in a way that resonates with high-spend advertisers
Pipeline Mastery: Maintain a high-velocity pipeline, providing accurate forecasting and consistently exceeding aggressive revenue targets
Qualification
Required
You will lead the charge in transforming FloSports into the premier partner for hockey-investing brands
Architect the Vertical: Own the revenue strategy for the Hockey vertical across Canada and the USA, identifying untapped opportunities for brand integration
Open the 'Unopenable' Doors: Leverage your existing deep-rooted relationships with Tier-1 hockey brands (think equipment giants, financial institutions, and automotive) and their agencies
Consultative Storytelling: Move beyond standard banner ads. You will design and sell complex, content-driven partnerships that include live event activations, original content sponsorships, and digital media
Collaborative Growth: Work closely with the VP and internal content teams to ensure our hockey properties are packaged in a way that resonates with high-spend advertisers
Pipeline Mastery: Maintain a high-velocity pipeline, providing accurate forecasting and consistently exceeding aggressive revenue targets
The Rolodex: You don't need a map of the hockey world; you already have the cell phone numbers of the key decision-makers at major Canadian and US hockey-investing brands
Experience: 7–10+ years of elite performance in sports media sales, sponsorships, or partnerships. If you've spent time at a major broadcaster (TSN, Sportsnet) or a global sports agency, you'll feel right at home
Market Fluency: You understand the nuances of the Canadian market (the heart of the sport) and how to scale that value to US-based brands looking for hockey 'credibility.'
Closing Power: A proven track record of securing six- and seven-figure deals. You are a negotiator who finds the 'win-win' in complex, multi-faceted agreements
Entrepreneurial Grit: You thrive in high-growth environments. You are a self-starter who prefers building a legacy over following a rigid corporate manual
Preferred
Must be based in Canada
Deep familiarity with the digital streaming (OTT) landscape and how it is disrupting traditional sports media
Willingness to travel (when the puck drops, you're there) to meet clients and attend major industry events
Benefits
Recognized three years in a row as a Top Workplace by the Austin-American Statesman
Flexibility at work - you can take control of your profession and personal schedule
All-hands events hosted in beautiful Austin, Texas
Annual equity awards for all top performers
Competitive and comprehensive medical, dental and vision plans
Peace of mind through company-paid short-term disability, long-term disability and life insurance
Generous 401(K) company match vested immediately
Progressive parental leave policies
Flexible paid time off
Hack-a-thons and a full calendar of team-building and social events
Company donation to youth teams and leagues that our employees coach
Stocked snack bar, catered lunch and breakfast tacos every week
Company
FloSports
FloSports is a media and events company that provides live streaming of premier events, original video programming, and weekly studio shows.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$103.4MKey Investors
Dream SportsCauseway Media Partners
2025-04-01Series D· $24M
2019-06-03Series C· $47.2M
2016-08-15Series B· $21.2M
Leadership Team
Mark Floreani
CEO & Co-Founder
Madhu Venkatesan
Co-Founder/Chief Analytics Officer
Recent News
2026-01-22
Sports Business Journal
2026-01-08
dcm.com
2026-01-02
Company data provided by crunchbase