Salesforce · 2 months ago
Senior Director, Global Integrated Campaigns
Salesforce is the #1 AI CRM, inspiring the future of business with AI, Data, and CRM. The Senior Director of Global Integrated Campaigns will drive end-to-end campaign strategy, combining demand generation, creative execution, and cross-functional alignment to deliver measurable pipeline growth and elevate the brand across key channels.
Agentic AIArtificial Intelligence (AI)Cloud ComputingCRMSaaSSales EnablementSoftware
Responsibilities
Partner with Product Marketing, Brand Marketing, Creative, Media Lab, and COEs to align messaging, targeting, and activation strategies
Serve as a strategic advisor on campaign architecture and demand gen best practices
Drive collaboration across stakeholders, synthesizing input into actionable marketing plans aligned to strategic business objectives
Ensure integration of customer journeys, persona-based messaging, and sales play alignment into every campaign
Lead the creative briefing process and work with in-house designers, writers, and producers
Translate campaign goals into compelling content assets (emails, landing pages, paid media, social, etc.)
Ensure brand consistency and quality across all creative outputs
Oversee the development of activation-ready global campaigns and campaign packages
Support YoY growth in Marketing Driven Pipeline (MDP) and YoY growth in AI product pipeline
Provide input into performance metrics to continuously optimize campaign plans and field impact
Establish a strong team culture centered on collaboration, accountability, innovation, and customer impact
Serve as a voice of clarity, motivation, and strategic alignment during periods of change and transformation
Qualification
Required
10+ years of experience in B2B marketing, demand generation, or integrated campaign leadership
3+ years of leadership experience
Expertise in taking business priorities, messaging, and brand and translation of into strategic briefs that deliver strong campaign design
Must be comfortable working in environments that are fast paced and being able to thrive and influence stakeholders at varying levels
Demonstrated success building and leading high-performing teams in environments where ambiguity and the need to influence is high
Preferred
Previously experience and working within a large technology company is a plus
Background in creative development or agency-side experience is a plus
Benefits
Time off programs
Medical
Dental
Vision
Mental health support
Paid parental leave
Life and disability insurance
401(k)
Employee stock purchasing program
Company
Salesforce
Salesforce is a cloud-based software company that provides customer relationship management software and applications.
H1B Sponsorship
Salesforce has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1883)
2024 (2296)
2023 (1850)
2022 (2849)
2021 (2124)
2020 (1960)
Funding
Current Stage
Public CompanyTotal Funding
$65.38MKey Investors
Starboard ValueEmergence CapitalHalsey Minor
2022-10-18Post Ipo Equity
2004-06-23IPO
2003-01-01Series Unknown· $1M
Leadership Team
Recent News
2026-01-25
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2026-01-24
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