Happy Camp3r · 11 hours ago
Social Content Lead
New York, NY
Full-time
Onsite
Mid LevelHappy Camp3r is a fast-growing lifestyle apparel brand focused on comfort and mental health awareness. They are seeking a hands-on Social Content Lead to create short-form video content for TikTok and Instagram, while driving growth and performance across social channels.
Responsibilities
End-to-end creation of short-form video content for TikTok & Instagram Reels
Filming, editing, and posting content consistently (iPhone-first, fast, real)
Day-to-day growth of our social channels through testing and iteration
Founder-led content: prompting, filming, editing, and posting in a natural way
Turning behind-the-scenes moments (warehouse, product, launches, community) into content
Replying to comments with video responses and community-driven content
Identifying trends, hooks, and formats that fit the brand (not chasing everything)
Reviewing performance weekly and adjusting content strategy accordingly
Working closely with our Marketing & Content Manager to execute content aligned with overall strategy, campaigns, and launches
Qualification
Required
Proven experience creating short-form video content for TikTok and/or Instagram Reels
Hands-on experience filming and editing content (iPhone-first, fast-turn, minimal production)
Demonstrated understanding of short-form storytelling, hooks, pacing, and audience retention
Experience growing a social account (personal or brand) through organic content
Comfort being on camera and directing/filming others on camera
Experience working with or creating content for consumer brands (fashion/lifestyle preferred)
Strong ability to analyze performance and adjust content based on what's working
Company
Happy Camp3r
Happy Camp3r is a clothing brand with a vision to positively impact those who are suffering from mental illness.
Founded in 2020
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Stephanie Devli
Founder
Company data provided by crunchbase