Integrated Power Services · 2 days ago
Corporate Vice President & Director of Marketing
Greenville, SC
Full-time
Onsite
Director/Executive
10+ years expIntegrated Power Services (IPS) is a leading service provider focused on enhancing the reliability of critical infrastructure. They are seeking a Corporate Vice President & Director of Marketing to develop and execute comprehensive marketing strategies that drive revenue growth, improve customer retention, and unify the IPS brand across various divisions and services.
Electrical DistributionIndustrial Engineering
Responsibilities
Develop and execute a comprehensive marketing strategy aligned with IPS’s Vision, Value Creation Plan drivers, Operating System fundamentals, and growth objectives
Partner with divisional leadership, Sales, Engineering, and Product teams to activate integrated go-to-market strategies
Strengthen customer segmentation, value proposition development, and competitive positioning across IPS’s Power Management and Electromechanical services portfolio
Build and operationalize revenue marketing operations performance dashboards, KPIs, attribution models, and ROI metrics
Support cross-sell, upsell, and account-based marketing initiatives that drive measurable revenue growth
Evolve and unify the IPS brand across divisions, service lines, and recently acquired companies
Ensure consistent brand standards across all customer touchpoints, including web, collateral, proposals, and facilities
Advance IPS’s thought leadership program—technical storytelling, case studies, white papers, and executive visibility
Support branding and communications integration across M&A activities including migration execution
Lead enterprise digital strategy including website optimization, SEO/SEM, paid digital, and analytics
Oversee marketing automation and CRM utilization to enhance funnel visibility and campaign performance
Build scalable demand-generation programs that support Sales and improve conversion across the full customer lifecycle
Continuously optimize digital channels using analytics, testing, and performance insights
Develop a cohesive enterprise content strategy supporting awareness, education, and revenue goals
Partner with Sales to improve lead management processes, CRM use, and alignment between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
Align internal and external messaging across divisions, ensuring consistency, clarity, and customer relevance
Produce high-quality collateral, value propositions, presentations, and tools that elevate Sales execution
Ensure multilingual capabilities (English, French Canadian, Spanish) as needed across markets
Partner with the VP of Integrations and Integration teams to translate acquisition synergies into market messaging
Support onboarding of acquired brands into IPS’s marketing systems, processes, and digital framework
Develop communication plans that support employee, customer, and market engagement during integrations
Build, mentor, and manage a high-performing marketing team across brand, digital, content, and analytics functions
Foster a data-driven culture focused on measurable outcomes, operational excellence, and continuous improvement
Clarify roles, responsibilities, and operating rhythms that enable agility and scale as IPS grows nationally
Build targeted professional development plans for all Marketing employees that aligns their career goals to emerging functional needs
Support Marketing development of IPS’s key functional initiatives, transformations, and strategies spanning operations, finance, human resources, engineering and other shared service functions
Support and promote the marketing of IPS as an Employer of Choice for current and prospective employees
Develop a self-perform vs. outsourcing strategy for marketing functional expertise and support
Assure third-party output and work product aligns to IPS standards, branding strategy and marketing vision
Drive continuous improvement in marketing process to access improved productivity without sacrificing quality
Leverage IPS’s growing scale by identifying use cases for AI that enable functional delivery across a diverse and growing business
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
10–15+ years of progressive B2B marketing experience, including leadership roles in industrial services, manufacturing, or similar complex environments
Proven success developing digital marketing, demand generation, and brand programs that drive revenue
Experience enabling Sales in multi-division or matrixed organizations
Strong analytical skills with the ability to interpret data, build dashboards, and connect marketing activities to business results
Demonstrated ability to lead teams, manage budgets, and drive operational discipline
Preferred
MBA or master's degree
Experience in private-equity-backed companies or fast-growth industrial platforms
Familiarity with value-based selling, target account management, and technical/industrial buyer behavior
Background integrating marketing functions through acquisition, including brand migration and system consolidation
Benefits
Paid Time Off (PTO)
401k Employer Match
Bonus Incentives
Tuition Reimbursement Program
Medical, Dental and Vision plans
Employee Assistance Program (EAP)
And more!
Company
Integrated Power Services
Integrated Power Services is an engineering company that offers electric motors and generators services.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-10-19Acquired
Leadership Team
John Zuleger
President and CEO
Robert Koren
Former CEO/Owner at NAT'L - now in an advisory role with IPS
Recent News
2025-12-19
Company data provided by crunchbase