US Tech Solutions · 3 months ago
Product Marketing Strategy & Campaigns Manager
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$104/hr - $128/hr
12+ years expUS Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. They are seeking a highly strategic and creative consultant to lead the go-to-market strategy and execution for key products and features, focusing on product positioning and innovative campaigns across multiple channels.
Information Technology
Responsibilities
Go-to-Market Leadership: Develop and execute comprehensive go-to-market strategies and product launch plans that clearly articulate positioning, messaging, and value propositions
Creative Campaign Development: Define creative briefs and lead the execution of integrated marketing campaigns across digital, social, and owned channels to maximize reach, engagement, and adoption
Market Expertise & Insights: Serve as the subject matter expert on product, category, and consumer trends. Translate market analysis and consumer insights into actionable strategies that inform marketing decisions and product development
Cross-Functional Collaboration: Partner closely with product, design, engineering, sales, and analytics teams to align marketing strategies with overall business goals and deliver seamless go-to-market execution
Performance Measurement: Establish KPIs, track campaign results, and deliver actionable recommendations for optimization
Strategic Storytelling: Drive creative storytelling that communicates complex product features and value propositions in compelling, customer-centric ways
Agency & Partner Management: Manage external agency partners to ensure quality, timeliness, and alignment of creative output with business goals
Qualification
Required
12+ years of marketing experience, including significant experience leading go-to-market strategy and executing large-scale creative campaigns
Experience working in a technology or digital product environment
Background in both B2C and B2B marketing strategies
Proven expertise in product marketing, brand strategy, and integrated campaign execution
Strong analytical skills with the ability to derive actionable insights from market data and campaign performance metrics
Exceptional communication and cross-functional leadership skills; proven ability to drive alignment and decision-making in complex, ambiguous environments
Experience managing external creative agencies and vendors
Master's or Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred
Go-to-Market Strategy & Campaign Execution
Product & Market Expertise
Cross-Functional Leadership
Company
US Tech Solutions
US Tech Solutions counted among the largest yet the fastest growing staffing firm; all achieved organically.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Manoj Agarwal
Chief Executive Officer
Recent News
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