Inside Higher Ed · 12 hours ago
Director of Marketing and Communications (Newark campus)
The Ohio State University at Newark and Central Ohio Technical College are seeking a full-time Director of Marketing and Communications. The successful candidate will be responsible for directing and managing activities to maintain a positive public image and promote understanding of the colleges' programs and services.
Digital MediaEducationHigher EducationJournalismRecruiting
Responsibilities
Directs, initiates, and executes internal and external communications, marketing, and media relations strategies
Supports college and campus initiatives through coordinated communication and marketing efforts
Plans, develops, and implements comprehensive marketing and advertising campaigns for both Ohio State Newark and COTC
Contributes to Ohio State’s marketing communication planning and regional campaign implementation
Collaborates with COTC Gateway and Ohio State Newark admissions to plan and track advertising campaigns, including creative and message development
Manages and protects institutional brand identity across all print and digital materials
Serves as gatekeeper for publications to ensure brand consistency and quality standards
Researches and recommends new and emerging advertising methods and media outlets
Stays current with higher education marketing trends and uses data to inform strategic planning
Qualification
Required
Bachelor's degree in marketing, journalism, communications, public relations, or a related field, or an equivalent combination of education and experience
Minimum of 5 years of experience managing or leading professional staff
Preferred
Master's degree preferred
8-12 years of experience in marketing and communications, with increasing levels of responsibility, leadership, and strategic oversight
Strong business and organizational acumen
Proven ability to contribute to the strategic planning, development, and implementation of an institution-wide communications strategy
Benefits
Comprehensive benefits packages, including medical, dental and vision insurance
Tuition assistance for employees and their dependents
State or alternative retirement options with competitive employer contributions
Company
Inside Higher Ed
Inside Higher Ed is the online source for news, opinion, and jobs related to higher education.
Funding
Current Stage
Growth StageTotal Funding
unknown2022-01-10Acquired
2006-08-31Series Unknown
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