FNA Group · 2 days ago
VP of Marketing
Pleasant Prairie, WI
Full-time
Onsite
Director/Executive
10+ years expFNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNA Group seeks a transformational leader who will elevate the marketing function into a high-performing, ROI-driven, and dynamic department that plays a strategic role in the organization.
Consumer GoodsDronesElectronicsManufacturing
Responsibilities
Lead the development of overarching brand and go-to-market strategies that align with FNA Group's vision and business goals. Establish clear brand positioning, messaging, and market differentiation across all customer touchpoints
Oversee digital marketing strategies, including SEO, content marketing, and social media, while driving demand generation programs to increase customer acquisition and retention. Enhance FNA Group's brand presence in the market through strategic media partnerships and external agency collaboration
Partner with Sales, Product Management, R&D, and Executive Leadership to ensure marketing strategies are fully integrated with business objectives, driving market leadership, growth, and competitive advantage
Build and scale a marketing organization that fosters collaboration, agility, and high performance. Implement efficient processes and measurement frameworks to continuously improve marketing execution and maximize ROI
Leverage marketing analytics, market research, and customer insights to refine strategies, optimize marketing spend, and ensure alignment with market demands and business priorities
Qualification
Required
10+ years of senior marketing leadership experience, ideally in consumer goods, manufacturing, or related industries
Proven track record of creating and executing strategic, ROI-driven marketing initiatives that align with company growth goals and budgetary requirements
Strong expertise in B2B and B2C marketing, brand development, and digital strategy
Exceptional communication, leadership, and cross-functional collaboration skills
A data-driven approach to marketing with experience using analytics tools (e.g., Power BI) to inform strategy and decision-making
Bachelor's degree in Marketing, Business, or a related field
Preferred
MBA preferred
Extensive experience in developing strategic marketing plans for product-centric organizations is highly desirable
Experience building and motivating high-productivity teams
Company
FNA Group
FNA Group is a consumer goods firm that manufactures pressure washers and outdoor power equipment.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Rocky Scalzo
CFO
Martin Lockwood
TERRITORY ACCOUNT MANAGER
Recent News
2025-12-05
2025-12-02
Research and Markets
2025-04-28
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