Empower · 6 hours ago
VP Social Media Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$152K/yr - $220K/yr
10+ years expEmpower is committed to transforming financial lives by fostering a flexible and inclusive work environment. As the Vice President of Social Media Marketing, you will lead the enterprise social media strategy to enhance brand reputation and drive engagement across various platforms, while balancing strategic direction and hands-on leadership.
Employee BenefitsNon ProfitSocial
No H1B
Responsibilities
Set and execute an enterprise social media strategy aligned to brand and business priorities
Lead content, engagement, and performance across LinkedIn, X, Facebook, Instagram, and YouTube
Own social strategy and content for the CEO and select senior executives
Develop channel-specific content including video, financial shorts, thought leadership, and research-driven assets
Build and scale influencer programs that support brand and growth objectives
Oversee social listening, community engagement, and rapid-response protocols
Partner with Brand, Marketing, HR, Legal/Compliance, and business teams to align organic and paid efforts
Adapt cross-channel content to optimize performance by platform
Use analytics and insights to guide decisions, test new approaches, and improve results
Lead, develop, and inspire a high-performing social media team and agency partners
Qualification
Required
10+ years of experience leading social media strategy and execution
Proven experience building and managing influencer programs
7+ years leading large-scale promotional or brand programs
Experience working in regulated corporate or agency environments
Strong people leadership skills, including executive partnership
Ability to balance creative storytelling with business outcomes
Solid project management and strategic planning skills
Strong analytical skills with experience using social analytics tools
Ability to prioritize and perform in fast-moving, high-pressure moments
Clear, confident communication and presentation skills
Preferred
Financial services or similarly regulated industry experience
Experience leading executive and corporate reputation social strategies
Background in rapid-response and issues-based social engagement
Deep understanding of social platform algorithms and emerging formats
Experience integrating social into full-funnel marketing strategies
Strong influencer governance and brand safety practices
Comfort testing new tools, trends, and content models
Track record of building distinctive, recognizable brand voice on social
Benefits
Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Company
Empower
EMPower is a non-governmental agency for social well being.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
KC Waldron
Chief Compliance Officer
Roger Hobby
EVP
Recent News
2026-01-22
2025-10-27
2025-10-17
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