SalaryGuide · 20 hours ago
Director of Product Marketing
United States
Full-time
Remote
Director/Executive
$99K/yr - $105K/yr
8+ years expSalaryGuide is a marketing-focused career platform, and they are seeking a Director of Product Marketing. The role involves leading product positioning and messaging, collaborating with various teams to translate product strategy into actionable marketing plans, and overseeing customer engagement initiatives.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
Lead Teach to One’s positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer journey
Translate product strategy, product roadmap, and customer needs into clear differentiation, proof points, and go-to-market priorities in partnership with Sales, Product, and Program Success
Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendation
Manage the customer advisory council
Own the evidence and proof stack: case studies, implementation spotlights, outcomes claims, and “how it works” narratives, grounded in real customer results
Lead go-to-market planning and customer-facing launches for new features/offers, including target audience, value proposition, rollout plan, internal readiness, and success metrics
Partner with Sales to create and continuously improve sales enablement (decks, one-pagers, objection handling, competitive comparisons, demo support) that support adoption, renewals, and expansion
Oversee Teach to One channel activation across website, email, social, SEO/SEM, and events, ensuring channels are cohesive, optimized, and aligned to product marketing priorities
Qualification
Required
Bachelor's degree in Marketing or a related field, or equivalent experience
Minimum of 8 years of experience in marketing, with substantial experience in product marketing having worked closely with product leadership and technology teams
K-12 education sector experience required
Strong familiarity with CRM and marketing automation tools (e.g., Salesforce and Hubspot) and comfort using data to drive decisions
Proven experience in managing external vendors, as well as facilitating cross-functional collaboration
Benefits
Rich medical, dental, and vision insurance
41 paid days off per year (prorated for the period in which you work)
Paid parental leave
A professional development budget
A quarterly cell phone subsidy
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase