Neuberger Berman · 15 hours ago
Marketing Manager - Equity Products
New York, NY
Full-time
Hybrid
Senior Level
$130K/yr - $170K/yr
7+ years expNeuberger Berman is seeking a Marketing Manager to develop and execute global marketing strategies for their equities investment products. The role involves collaborating with investment partners and cross-functional teams to create client-focused messaging and marketing materials while tracking campaign effectiveness and market trends.
BankingBusiness DevelopmentFinanceFinancial Services
No H1B
Responsibilities
Develop and implement comprehensive marketing plans and campaigns for equity investment products (mutual funds, SMAs, and other vehicles) tailored to institutional and intermediary audiences across web, email, social, webinars, and sales enablement
Partner with investment teams to translate complex strategies and market views into clear, client-focused messaging and engaging content (articles, PM videos, positioning visuals) using a standardized framework
Work closely with portfolio managers, sales, digital, compliance, and creative teams to ensure timely product positioning, consistent messaging, and strict regulatory adherence
Project manage marketing materials (creating decks for new strategies or teams, writing video scripts, developing brochures or flyers) end-to-end: intake, drafting, investment and compliance reviews, creative production, quality assurance, and distribution
Track, analyze, and report campaign effectiveness and product engagement across the funnel (awareness, consideration, conversion, engagement); recommend optimizations and run A/B tests
Monitor market trends, competitor activity, and global client feedback/ needs to inform strategy, content themes, product enhancements, and identify opportunities
Contribute to global marketing initiatives—understand what’s happening across regions and adapt messaging to local priorities (e.g., focusing on specific themes or opportunities in the US vs. UK)
Review and respond to requests for marketing collateral (flyers, webinars, etc.), often with quick turnaround
Continuously evaluate market conditions and propose new strategies that drive ROI
Qualification
Required
7+ years' experience in asset management product marketing with a focus on equity strategies (preferably experienced in working with both institutional and intermediary channels)
Bachelor's degree in marketing, Finance, Economics, or related field; advanced degree or certifications (e.g., CFA, CIMA) preferred
Strong investment literacy of equity markets, investment products, and the asset management industry; ability to translate equity strategies, performance/attribution, and macro views into clear, compliant client messaging
Excellent writing, editing, and visual storytelling skills; adept at simplifying complex concepts and creating client-focused narratives
Demonstrated track record to distill complex investment concepts into clear, compelling messages, executing integrated campaigns and building sales enablement assets (decks, battlecards, advisor scripts) in partnership with PMs, sales, compliance, and creative
Excellent project management skills and ability to work effectively across diverse teams and stakeholders
Proficiency in Microsoft Office; familiarity with CRM, marketing automation, and data visualization tools a plus
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced, dynamic environment and adapt to changing priorities and deliver results
Creative, agile thinker and problem-solver willing to challenge existing models and propose scalable solutions
Strong collaborator who can also work independently; skilled at synthesizing feedback and moving projects forward efficiently amid changing priorities
Benefits
Discretionary bonus
Paid time off
Medical/dental/vision insurance
Retirement
Life insurance
Other benefits
Company
Neuberger Berman
Neuberger Berman is an independent and employee-controlled asset management company, providing global investment solutions.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$18.5M2017-01-31Post Ipo Equity· $18.5M
2003-07-22Acquired
1999-10-07IPO
Leadership Team
George Walker
Chairman and CEO
Brian Hahn
Managing Director, Senior Wealth Advisor
Recent News
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