National Football League (NFL) · 6 hours ago
Vice President, Global Fan Engagement & Product Marketing
United States
Full-time
Remote
Director/Executive
$230K/yr - $315K/yr
15+ years expNFL is a leading sports organization, and they are seeking a Vice President of Global Fan Engagement & Product Marketing. This role is responsible for strategizing and executing fan engagement and product marketing initiatives on a global scale, ensuring a cohesive and impactful experience for fans while driving commercial growth.
American FootballMedia and EntertainmentSporting GoodsSportsSports Leagues and Teams
Responsibilities
Lead the NFL’s global 1:1 fan engagement strategy, defining how personalized experiences are designed, activated, and scaled across on-channel and off-channel touchpoints
Own journey orchestration and lifecycle strategy, ensuring fans receive the right message, value, and experience across moments, markets, and products
Establish enterprise standards for fan experience design, contact strategy, and personalization governance across League, Clubs, and partners
Drive consistency and quality while enabling flexibility for regional and market-specific execution
Own product marketing strategy for priority NFL products and platforms, spanning positioning, messaging, GTM planning, and lifecycle optimization
Partner closely with Product, Strategy, Media, Content, and Commercial teams to define clear value propositions, growth narratives, and GTM frameworks
Ensure product storytelling and fan engagement strategies are fully integrated, creating a seamless experience from awareness through adoption, engagement, and retention
Balance brand building with performance rigor, ensuring GTM efforts drive both fan impact and commercial outcomes
Serve as a senior owner of fan database growth, monetization, and lifetime value, connecting engagement and product strategies to measurable business results
Lead strategies that improve activation, retention, upsell, re-engagement, and churn mitigation across products and regions
Translate fan engagement into revenue growth across direct-to-consumer products and partner ecosystems
Establish clear success metrics and performance frameworks tied to both fan and business outcomes
Lead the strategic activation of the NFL’s MarTech ecosystem in close partnership with Technology and Data teams
Lead the development and enterprise adoption of the NFL’s GenAI Content Ecosystem, defining the strategy, operating model, and governance that enable scalable, personalized, and market-relevant content
Partner with IT, Content Marketing, Clubs, International Marketing, and external partners to operationalize AI-powered content creation, localization, versioning, and activation, increasing speed to market, relevance, and efficiency
Ensure AI-enabled content and decisioning capabilities are fully integrated into fan journeys, product launches, and always-on engagement
Translate complex data and technology capabilities into clear marketing strategies and executional direction
Operate Fan Engagement & Product Marketing as a Global Center of Excellence, establishing frameworks, playbooks, and best practices used across markets
Own the strategic design and evolution of International Club Managed Services, providing Clubs with centralized capabilities that accelerate global fan growth
Operationalize managed services across 1:1 fan engagement, journey activation, GTM execution, and performance optimization, enabling Clubs to scale sophisticated marketing without duplication
Balance global standards with local market needs—ensuring Clubs receive high-impact, market-relevant execution within a consistent enterprise governance and measurement framework
Act as a senior connector across Marketing, Product, Technology, Media, and Commercial teams to align priorities and execution
Lead and develop a high-performing, multidisciplinary team spanning fan engagement, product marketing, strategy, and enablement
Foster a culture of clarity, accountability, experimentation, and continuous improvement
Set expectations at both strategic altitude and operational excellence, empowering teams to deliver consistently at scale
Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement
Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale
Ensure compliance with data privacy, consent, and regional regulations across global markets
Qualification
Required
15+ years of experience leading fan engagement, product marketing, growth, or digital marketing in a large-scale, consumer-facing organization
Demonstrated success operating at the intersection of brand, product, data, and technology
Proven experience owning journey-based engagement strategies and GTM frameworks that drive measurable business outcomes
Deep fluency in audience strategy, segmentation, personalization, and lifecycle marketing, without being limited to CRM execution
Strong understanding of MarTech ecosystems, analytics, and AI-enabled marketing capabilities
Experience leading large, matrixed teams and influencing senior executives across disciplines
Bachelor's degree required; MBA or advanced degree preferred
Company
National Football League (NFL)
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$5.7MKey Investors
Bob Woodruff Foundation
2024-07-24Grant· $5.7M
Leadership Team
Hans Schroeder
EVP & Chief Operating Officer, NFL Media
Daniel Long
Senior Director, Insights & Optimization
Recent News
2026-01-22
Sports Business Journal
2026-01-06
Company data provided by crunchbase