McClure Company · 1 day ago
Marketing Manager (Harrisburg, PA)
Harrisburg, PA
Full-time
Onsite
Senior Level
5+ years expMcClure Company is a recognized leader in Pennsylvania's business landscape, and they are seeking a Marketing Manager to oversee their marketing and brand promotion efforts. This role is responsible for developing and executing strategic marketing plans to generate new business leads and promote products and services.
ManufacturingProduct DesignReal Estate
No H1B
Responsibilities
Develop comprehensive marketing plans and strategies aligned with business goals
Conduct market research and analyze trends to identify new marketing opportunities
Collaborate with senior management to set marketing budgets and objectives
Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.)
Coordinate with internal teams to develop compelling marketing materials
Ensure consistent brand messaging and visual identity across all marketing channels
Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts
Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising
Utilize web analytics tools to track and improve digital marketing performance
Stay updated with the latest digital marketing trends and technologies
Use data-driven insights to optimize marketing efforts
Collaborate with the sales team to develop effective sales tools and materials
Provide support in lead generation and customer acquisition efforts
Plan and coordinate promotional events, trade shows, and conferences
Manage event logistics, marketing materials, and post-event follow-up activities
Build and maintain strong relationships with clients, partners, and key stakeholders
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing or related field required
Minimum 5 Years Of Related Marketing Experience Required
Minimum 5 years of experience creating marketing plans and strategies, preferably in a commercial construction industry
Excellent written and verbal communication skills, with the ability to create engaging content and presentations
Excellent organizational and time management skills
Proven ability to manage projects from concept to completion and work independently
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, social media platforms)
Authorization to work in the United States indefinitely without restriction or sponsorship
Company
McClure Company
McClure Company is an engineering company specializing in mechanical design, construction, and service solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Morgan Killion
Chief Financial Officer
Matthew Tressler
Chief Operating Officer
Recent News
2023-10-30
Company data provided by crunchbase