Majestic Care · 1 day ago
Area Admissions & Marketing Director
Morgantown, WV
Full-time
Onsite
Mid, Senior Level
5+ years expMajestic Care is a healthcare provider in West Virginia, seeking an Area Admissions & Marketing Director to enhance census growth and brand awareness for two newly acquired communities. This role involves overseeing the admissions process, leading marketing initiatives, and building relationships with healthcare partners and community organizations.
Health CareHealth InsuranceHome Health CarePersonal Health
Responsibilities
Serve as the primary point of contact for all admissions for the two assigned communities
Partner with Central Intake and Case Management to review referrals, verify insurance benefits, secure authorizations, and assess clinical appropriateness
Complete and ensure accuracy of all required admissions documentation, regulatory forms, and compliance requirements
Facilitate pre-admission communication with residents and families to ensure a welcoming, supportive experience
Coordinate with nursing, therapy, social services, and other internal teams to ensure smooth transitions and high-quality onboarding
Maintain timely documentation in CRM and EHR systems related to referral status and admissions milestones
Develop and execute a localized marketing plan for both communities
Conduct regular outreach to hospitals, discharge planners, senior centers, home health agencies, and other referral sources
Represent Majestic Care at community events, senior fairs, and networking opportunities
Plan and coordinate on-site events such as open houses, tours, and educational sessions to build visibility and trust
Lead planning and execution of future marketing campaigns, grand-opening events, and community engagement activities related to relocation and new building launches
Maintain weekly sales calls, partner visits, and follow-ups to drive admissions and strengthen the pipeline
Track referral trends and recommend strategies to address barriers and opportunities
Collaborate with Central Intake to improve conversion rates and reduce avoidable denials
Support ongoing census reviews to maintain stability and growth
Partner with Executive Directors and care teams to ensure admissions readiness and service excellence
Participate in stand-ups, huddles, and marketing meetings as needed
Educate teams on admissions processes, customer service, and referral best practices
Share regular updates with leadership on admissions activity and marketing progress
Qualification
Required
Bachelor's degree in Marketing, Business, Healthcare Administration, or related field preferred
5–10 years of admissions, marketing, or sales experience in skilled nursing, healthcare, or senior services
Strong knowledge of skilled nursing referral processes, insurance verification, and admissions workflows
Demonstrated success in driving referral relationships and supporting census growth
Exceptional communication, interpersonal, and customer service skills
Ability to work independently across multiple locations and adapt to evolving needs
Proficiency in CRM and EHR systems and Microsoft Office Suite
Valid driver's license and ability to travel regularly between communities and events
Benefits
Quarterly Pay Increase
Daily Pay
Company-Paid Life Insurance
Telehealth Services
Double Pay on Holiday
Care Team Member Relief Fund
Company
Majestic Care
Majestic Care is a health care centre specialized in community based skilled nursing throughout clinical services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Paul Pruitt, MBA, NHA
Chief Executive Officer
Donn Kump
Chief Financial Officer
Recent News
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