RSA America LLC · 18 hours ago
Director of Loyalty & Shopper Marketing
Schaumburg, IL
Full-time
Onsite
Director/ExecutiveRSA America LLC is a leading provider of advanced retail technology and solutions tailored for independent grocers. They are seeking a Director of Loyalty & Shopper Marketing to lead the strategic design, execution, and analysis of loyalty programs, transforming how grocery retailers connect with their shoppers through data and creativity.
Marketing
Responsibilities
Define the long-term loyalty vision and roadmap, balancing customer experience with commercial impact
Partner with internal product, analytics, and client teams to align loyalty innovation with enterprise objectives
Translate complex analytics into compelling narratives that drive executive alignment and action
Build a test and learn framework to continuously optimize creative, messaging, and channel mix
Serve as a strategic ambassador for the company’s thought leadership in loyalty, shopper marketing and data driven engagement
Integrate retail media insights with loyalty data to delivery more personalized shopper journeys and stronger client partnerships
Cultivate a culture of innovation, encouraging experimentation and agility in evolving shopper engagement practices
Cultivate a culture of innovation, encouraging experimentation and agility in evolving shopper engagement practices
Partner with sales and client teams to co-create opportunities that deepen client relationships and expand strategic influence
The ideal leader is both visionary and hands-on- comfortable bridging strategy with execution, and inspiring teams and clients to reimagine how customer data fuels growth
Qualification
Required
Expertise in loyalty programs, shopper marketing strategies, and customer lifecycle management
Proven skills in data analytics, customer segmentation, and performance tracking
Demonstrated experience in strategic planning, campaign execution, and team management
Strong project management and stakeholder collaboration skills
Exceptional verbal and written communication skills
Bachelor's degree in Marketing, Business, or related field is required
Preferred
Experience with AI-driven customer engagement tools and retail marketing analytics
MBA or advanced degree is a plus
Previous experience in the retail or grocery industry is advantageous
Company
RSA America LLC
RSA America is a foremost provider of state-of-the-art retail technology and solutions for independent grocers.
Founded in 2014
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rob Belcore
Chief Customer officer
Rob Easley
Chief Growth Officer
Recent News
Company data provided by crunchbase