Abacus Service Corporation · 4 months ago
Marketing Manager-III
Abacus Service Corporation is seeking a Marketing Manager-III to join the DoorDash Ads Marketing team. This role will lead the development and execution of paid media strategies to drive advertiser acquisition and sales alignment, while managing demand generation campaigns and collaborating cross-functionally to optimize performance.
Health CareInformation Technology
Responsibilities
Lead the development and execution of paid media strategies that drive advertiser acquisition, partner enablement, and sales alignment
Launch and manage demand generation campaigns across channels such as paid search, paid social, content syndication, Programmatic and offline
Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
Support solutions marketing efforts to increase adoption of the advertising products of DoorDash among the existing merchants and net new advertisers from various segments like - Restaurants, Retailers, Brands, Franchises and Agencies
Analyze performance data to uncover insights, make informed optimizations, and support growth opportunities
Create campaign performance reports, dashboards, and executive summaries to track progress against KPIs (e.g., MQLs, SQLs, CPL, ROAS)
Manage campaign budgets, tracking spend and ensuring efficient use of marketing dollars
Partner closely with Sales to ensure seamless campaign handoffs, measurable pipeline contribution, and enablement of field teams
Collaborate cross-functionally with Brand, Creative, and Product Marketing to develop assets and messaging tailored to audience-specific initiatives
Qualification
Required
5–7+ years of hands-on experience in demand generation or digital campaign execution, ideally in B2B marketplace environments or in Adtech
A growth hacking mindset—curious, resourceful, creative, and laser-focused on testing and scaling what works
Highly execution-oriented with a strong bias for action and a passion for delivering results
Fluent in performance metrics, reporting tools, and data analysis to drive optimization decisions
Experience activating account-based and ICP-targeted campaigns using platforms like LinkedIn Ads, HubSpot/Pardot, Demandbase
Comfortable managing budgets, optimizing spend, and forecasting campaign performance
Worked closely with cross-functional teams to execute go-to-market plans and solutions enablement programs
Detail-oriented, thrive in fast-paced environments, and love solving problems with a data-first mindset