Hyperproof · 22 hours ago
SVP of Marketing
United States
Full-time
Remote
Director/Executive
$250K/yr - $275K/yr
15+ years expHyperproof is an emerging leader in the risk and compliance management space, seeking a Senior Vice President (SVP) of Marketing to drive revenue, brand, and market presence. The SVP will develop and execute comprehensive marketing strategies, oversee demand generation, and lead a high-performing marketing team to enhance brand equity and customer engagement.
Cloud ComputingComplianceCyber SecurityEnterprise SoftwareRisk ManagementSaaSSoftware
Responsibilities
Develop and execute a comprehensive, data-driven marketing strategy that aligns with organizational goals and drives growth across brand awareness, demand generation, and customer engagement
Establish and monitor KPIs to evaluate marketing performance and ROI, continuously refining strategies based on insights and analytics
Take ownership of marketing operations including systems, processes, and workflows to ensure operational excellence within the marketing function. This role will be hands-on in managing lead flow, routing, and workflows to ensure seamless execution and alignment with business goals
Partner closely with the RevOps team to address bottlenecks, support the clean-up of the partner lead handoff process, and streamline operations to enable efficient collaboration across teams
Serve as the steward of the company’s brand, ensuring consistency, authenticity, and alignment with the company’s mission and values in every customer interaction
Define and refine messaging and positioning that resonates with target audiences, differentiates the brand, and reinforces our competitive edge
Lead the charge in increasing brand equity and awareness, creating a strong emotional connection with customers and partners
Drive end-to-end demand generation strategies that effectively convert prospects into loyal customers
Oversee integrated campaigns across multiple channels, including digital advertising, social media, email, and events, to build a high-performing marketing funnel
Partner with the sales team to ensure alignment on pipeline goals and support revenue attainment
Partner with sales and business development representatives (BDRs) to create targeted outbound campaigns that engage existing customers for upsell, cross-sell, and renewal opportunities. Ensure alignment of messaging and offers to address customer needs and drive pipeline growth
Develop and execute a customer advocacy program to showcase success stories through testimonials, case studies, and joint marketing campaigns. Leverage advocates to amplify brand messaging and drive referrals
Build and nurture a vibrant customer community that fosters collaboration, knowledge sharing, and brand advocacy. Develop programs such as forums, events, and user groups to deepen customer connections and loyalty
Develop and implement strategic partner and channel marketing programs to enable partner success and expand market demand
Collaborate with the partnerships team to create co-marketing opportunities that amplify the impact of key alliances
Lead the go-to-market (GTM) strategy for product launches, ensuring effective positioning, messaging, and cross-functional alignment
Conduct market research and competitive analysis to identify new opportunities and ensure successful expansion into emerging markets
Spearhead international marketing efforts to drive brand presence and adoption in global markets
Define key themes and direction for the development of a comprehensive content calendar to position Hyperproof as thought leader in the industry across blogs, webinars, videos, podcast topics, social, and more
Align content strategies with business priorities to consistently deliver valuable insights to prospects, customers, and partners
Drive greater efficiency in our marketing efforts through organic by focusing on high-impact keywords and maximizing brand awareness through both traditional searches but also YouTube, and AI recommendations
Lead the strategy, planning, and execution of the annual customer conference and other marquee customer events. Develop engaging agendas, secure compelling speakers, and create impactful experiences that foster community, showcase product innovation, and reinforce customer loyalty. Collaborate across teams to ensure events align with broader marketing and business objectives
Cultivate strong relationships with industry analysts to secure recognition and enhance credibility within the market
Drive competitive intelligence efforts to inform positioning, product development, and sales enablement strategies
Lead, inspire, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement
Support team members’ professional growth by providing mentorship, resources, and opportunities for advancement
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field; MBA preferred
15+ years of marketing experience with proven leadership in SaaS environments
Extensive experience leading brand, demand generation, and product marketing functions
Track record of success in scaling marketing organizations at Series B or growth-stage companies
Mastery of marketing tools and platforms such as HubSpot, Salesforce, and Google Analytics
Strong financial acumen for managing budgets and measuring ROI
Ability to inspire teams and build a collaborative culture
Benefits
Annual compensation reviews + equity
Unlimited PTO: strongly encouraged to unplug and recharge
Health: coverage for medical, dental, and vision - employee and dependents
401K, which vests immediately, complete with a 4% company match
12 weeks of Parental leave and 1 year free diapers and wipes with Honest
Annual company in-person events and quarterly in-person connects
$500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
$100 quarterly paid wellness stipend
Pet insurance discount
Slack channel notifications turn off after 5 pm based on your time zone
Two Hypercharge weeks of rest where we close company-wide (July & Dec)
Company
Hyperproof
Hyperproof is a cloud-based compliance operations software that collects evidence automatically and manages a compliance program.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$62.28MKey Investors
Riverwood CapitalToba Capital
2023-08-30Private Equity· $40M
2021-10-20Series A· $16.5M
2021-01-01Series Unknown
Leadership Team
Craig Unger
Founder and CEO
P
Peter Chase
Chief Operating Officer
Recent News
2025-11-27
Company data provided by crunchbase