Better Baseball · 1 day ago
Paid Media Strategist
Atlanta Metro
Full-time
Onsite
Mid Level
3+ years expBetter Baseball is a nationally recognized authority in baseball and softball, dedicated to enhancing player performance. The Paid Media Strategist will lead the development and execution of digital advertising efforts, focusing on revenue growth across ecommerce and retail channels through various paid media campaigns.
ApparelBaseballE-CommerceRetailSporting Goods
Responsibilities
Plan, launch, and optimize paid media campaigns across paid search, shopping, paid social, video, and display platforms
Manage budgets, bidding strategies, and audience targeting to maximize ROAS and revenue growth
Develop full-funnel paid media strategies, including prospecting, retargeting, and retention initiatives
Conduct ongoing testing across creative, audiences, keywords, and landing pages to improve performance
Monitor competitor advertising strategies and industry trends to identify new opportunities
Utilize analytics tools such as Google Analytics, Keyword Planner, and AHREFS to guide strategy and optimization
Align paid media efforts with product launches, promotions, inventory levels, and seasonal demand
Partner with ecommerce and merchandising teams to ensure paid traffic lands on optimized, conversion-focused pages
Support site merchandising initiatives by driving traffic to priority categories, featured products, and seasonal assortments
Analyze on-site behavior metrics such as bounce rate, conversion rate, and average order value to improve traffic quality
Collaborate on promotional calendars to align paid media spend with key business initiatives
Provide insights from paid media performance to inform ecommerce and merchandising decisions
Ensure paid media supports a seamless and high-quality customer journey across digital and in-store touchpoints
Leverage audience and performance data to better understand customer needs and purchase intent
Support brand differentiation by highlighting Better Baseball’s expertise, education, and service offerings
Monitor post-click behavior and customer feedback to identify friction points and opportunities for improvement
Help evolve paid media from short-term acquisition into long-term customer value and loyalty
Qualification
Required
3+ years of paid media (search, social or programmatic) advertising experience
Bachelor's degree
Ability to think strategically and develop comprehensive digital advertising strategies that align with Better Baseball goals, target audiences, and industry trends
Demonstrated proficiency in planning, implementing, and optimizing paid media campaigns across platforms such as Meta, Google, Microsoft, etc
Proficient in data analysis, extracting insights from campaign metrics, and using analytics tools for optimization strategies
Strong written and verbal communication skills, with the ability to articulate complex digital marketing concepts and strategies to both technical and non-technical stakeholders
Company
Better Baseball
Better Baseball is an e-store that offers bats, gloves, apparel, footwear, L- screens, baseball netting, field equipment, and accessories.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Gary Long
Owner/founder Ropebat.com
Company data provided by crunchbase