InSource, Inc · 1 day ago
Web Optimization Manager
United States
Contract
Remote
Mid, Senior Level
4+ years expInSource, Inc is seeking a highly analytical, insights-driven Web Optimization Manager to manage the ongoing enhancements of the organization’s website experience. The role involves uncovering friction points across the digital journey, developing data-backed hypotheses, and creating A/B testing strategies to improve engagement and conversion.
ConsultingInformation TechnologyManagement Information SystemsStaffing Agency
Responsibilities
Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion
Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities
Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow
Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement
Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs
Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact
Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders
Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys
Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives
Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes
Qualification
Required
4-7 years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role
Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics)
Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar
Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments
Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis
Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life
Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way
Bachelor's degree in Marketing, Digital Marketing, Analytics, Business, or a related field is required
Preferred
Fully remote role (EST/CST candidates highly preferred)
6+ months extendable contract
W2 only, NO C2C candidates please
Company
InSource, Inc
InSource is a leading provider of cloud-based technology solutions and technology talent acquisition services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Lafond
President
Recent News
2023-11-03
Company data provided by crunchbase