Crystal Practice Management · 11 hours ago
Director of Marketing
Austin, Texas Metropolitan Area
Full-time
Hybrid
Director/Executive
7+ years expCrystal Practice Management (CPM) is the leading independent provider of clinical and business software for eye care practices. They are seeking a modern marketing leader to own strategy, execution, and growth, building a go-to-market engine and driving demand generation while leveraging AI for innovative marketing solutions.
Computer Software
Responsibilities
Own, drive, and evolve Crystal PM's full marketing strategy aligned to revenue targets
Design and execute integrated campaigns (ABM, digital, outbound, events) that drive qualified pipeline
Lead marketing for Crystal's integrated partner ecosystem (payments, scheduling, third-party integrations)
Refine brand positioning and messaging to differentiate in the eye care software market
Build marketing operations including attribution, funnel analytics, and performance dashboards
Deploy AI tools aggressively—content velocity, personalization, campaign optimization, operational efficiency
Plan and deliver Crystal's annual customer conference as the anchor event for engagement and pipeline
Partner with Sales, Product, and GTM leadership on positioning, launches, and buyer strategy
Establish scalable, repeatable programs with clean handoffs to Sales
Qualification
Required
7+ years B2B marketing with ownership of strategy, execution, and performance
Proven demand generation and ABM programs in high-growth environments
Deep fluency in marketing analytics, attribution modeling, and automation platforms
Active experimentation with AI/LLMs —you're testing tools, learning fast, and can articulate how AI transforms marketing
Builder's mentality: thrives creating structure and programs from scratch
Data-obsessed with a passion for funnel optimization
Coachable, collaborative, high-initiative, comfortable in lean/fast environments
Preferred
Healthcare SaaS or outpatient software experience strongly preferred
Benefits
Competitive compensation package including base + performance bonus
Company
Crystal Practice Management
Crystal Practice Management is a comprehensive software solution designed to streamline and optimize the operations of optometry and ophthalmology practices.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase