Conroe Independent School District · 17 hours ago
Social Media Specialist
Conroe, TX
Full-time
Onsite
Mid Level
3+ years expConroe Independent School District (CISD) is dedicated to providing exceptional educational experiences and opportunities for its students. The Social Media Specialist will be responsible for planning, creating, managing, and analyzing social media content to enhance the District’s communication efforts and engage with the community.
Primary/Secondary Education
Responsibilities
Develop, implement, and manage social media strategies aligned with District communication goals
Create and schedule engaging daily content (text, images, video, graphics) that promotes District initiatives, events, and achievements
Monitor, moderate, and respond to comments and messages in a timely and professional manner
Track, analyze, and report performance metrics to measure the effectiveness of campaigns and provide recommendations for improvement
Collaborate with Communications staff to ensure brand consistency across all content and campaigns
Capture and post real-time content at District events, board meetings, and community activities
Support District-wide campaigns (bond elections, safety initiatives, job fairs, etc.) with tailored social media strategies
Work with various district departments and campuses to help disseminate information to the community
Stay current on industry trends, best practices, and emerging platforms to keep District communications innovative and effective
Provide social media training, guidance, and support to campus-level staff as needed
Maintain compliance with applicable state and federal regulations regarding online communication
Perform other duties as assigned
Qualification
Required
Three years of professional experience in social media management, digital marketing, or communications
Experience managing social media accounts for an organization or brand, preferably in education, government, or nonprofit sectors
Bachelor's degree in communications, marketing, journalism, public relations, or related field
Proficient in writing, editing and AP style with strong attention to detail
Skilled in creating and managing content across major social media platforms (Facebook, Instagram, X, YouTube, LinkedIn)
Experienced in photo/video editing and campaign design using Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) for social media applications
Knowledge of social media management and analytics tools (Hootsuite, Sprout Social, or equivalent)
Ability to analyze metrics, manage multiple projects, and respond effectively to sensitive issues
Creative thinker with strong organizational and time-management skills
Proficient in Microsoft Office Suite
Company
Conroe Independent School District
Conroe Independent School District is a Primary and Secondary Education.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
K
Karen Garza
Chief Financial Officer
Recent News
Houston Business Journal
2025-02-24
2024-11-01
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