Sanrio, Inc. · 21 hours ago
Marketing Content Manager & Storyteller
Torrance, CA
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $110K/yr
6+ years expSanrio, Inc. is a global lifestyle brand known for its pop icon Hello Kitty. They are seeking a Marketing Content Manager & Storyteller to craft compelling narratives and develop engaging content across digital platforms, while managing the lifecycle of content production to enhance brand presence and consumer engagement.
Consumer Goods
Responsibilities
Under the direction from the Director of Marketing, this creative and outgoing individual will manage, create, develop and execute animated and live action content through storytelling to expand character IP properties and drive consumer engagement
Craft compelling narratives that resonate with target audiences, align with brand objectives and achieve KPI goals
Develop and execute content strategies across various platforms to engage audiences and build a strong brand presence through storytelling; Provide decks/mood boards to show vision
Concentration Areas: Animation, Live Action (Licensing/Retail), Sanrio.com and Space Licensing
Lead/attend meetings that require Marketing’s input/brainstorm
Content lead in meetings—participate, engage and collaborate in conversations and discussions for both internal/external meetings as the main Marketing representative
Support Marketing Department in driving the company’s branding, PR, marketing, corporate communications, overall initiatives and KPIs
Communicate and enforce Sanrio’s overall brand guidelines to partners and ensure our brand is properly represented in B2B and B2C scenarios
Must be nimble and flexible in working outside of primary job description to be a Marketing representative as needed—a team player that initiates and is also an independent thinker
Guide and mentor staff member(s) as applicable
Liaison to Japan HQ: Content representative to Japan HQ and other Sanrio subsidiaries
Utilize storytelling skills, understand storytelling techniques, incorporate SEO practices, and stay updated on digital trends
Develop and implement content strategies, research audience preferences, ensure accuracy through research, and collaborate with teams for consistent messaging
Craft multimedia content, including videos, graphics, and written copy, curate original stories, write clear copy, and oversee production to ensure quality
Monitor and analyze content performance metrics, use analytics tools, manage content calendars, facilitate online conversations, and build relationships with external partners
Have a deep understanding of our brand DNA to apply to storytelling and brand aesthetics in our concentration areas
Provide brand and creative direction for the development of content utilized across the company
Brand content development includes content for consumers (B2C) on Sanrio’s social media platforms including but not limited to Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest and digital distribution modules
Vet and outsource vendors (within budget) including and not limited to writers, graphic designers, editors, voice-over talent, photographer/videographer, production and other industry professionals on an as-needed basis while serving as the primary point of contact on behalf of Sanrio
Collaborate with agencies on content development and management, as well as with internal creative department(s)
Represent the brand at events; Capture event content as needed for internal/external purposes
Collaborate with content counterpart and assist with compiling information for internal monthly report which includes data points from established KPIs, anecdotes/feedback from fans (“Notables”), and other metrics; this also includes cross-over functions to collaborate on shared projects
Provide strategic visionary/forecasting capabilities based on research, trends, analysis, feedback, etc
Stay on top of trends and test new social platform functionalities as they become available
Review and monitor Animation, Live Action (Licensing/Retail), Sanrio.com and Space Licensing content submissions; Provide feedback, guidance and overall brand direction
Assist Brand Marketing team with initiatives, planning and implementation
Interface regularly with Brand Marketing team members and other departments such as, but not limited to: Sales, Business Development, E-Commerce, Creative, Legal to maintain communication and information sharing
Provide feedback on potential brands, collaborations/promotions, pop culture touchpoints and brainstorm ideas
Submit invoices, initiate vendor set-ups and issue POs to accounting as needed
Draft, submit and organize Project Approval Requests (PARs)
Monitor and maintain expense account and budget
Other duties as assigned
Qualification
Required
BA/BS in related field
6+ years of related work experience in the Consumer Products field, focusing on animated and live action content
Vast knowledge, experience, creativity, and passion for storytelling
Outgoing personality to interface with external partners/vendors daily
Troubleshooting/Problem Solving: Must be able to initiate and rectify daily challenges that may arise
Ability to work both independently and collaborate on projects
Experience with digital photography/videography and photo editing
Experience with paid content advertising
Strong communication skills and attention to detail is a must
Ability to work with multiple vendors at once and excel at time management
Enthusiasm and affinity for the Sanrio brand and characters—knowledge of pop culture a huge plus
Must possess excellent copywriting skills, be highly organized, and able to multitask in a fast-paced environment
Detail-oriented, have excellent interpersonal and written/verbal communication skills
English/other language bilingual skills a plus
Proficient in MS Office (Excel, Word & PowerPoint, Outlook), Airtable, Adobe Suite, Basecamp, etc
Travel Required: Up to 20% annually
Company
Sanrio, Inc.
Sanrio® is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 50th Anniversary.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Katsumi Murakami
President & CEO
Cindy Suzuki
Partnerships and Collaborations
Company data provided by crunchbase