High Seas · 22 hours ago
Growth Marketing Specialist
Costa Mesa, CA
Full-time
Onsite
Entry, Mid Level
$20/hr - $25/hr
2+ years expHigh Seas is a premium cannabis brand focused on delivering an elevated customer experience in a competitive market. They are seeking a Growth Marketing Specialist to develop and execute marketing strategies aimed at customer acquisition, retention, and lifetime value, while navigating cannabis marketing regulations.
AnimationEnterprise Resource Planning (ERP)Information TechnologyProduct DesignSEOSocial MediaSoftwareWeb DesignWeb Development
Responsibilities
Develop and execute growth marketing strategies focused on acquisition, retention, and lifetime value
Immediate Focus on Paid Cannabis Advertising Strategies and Implementation
Analyze campaign performance and customer data to identify opportunities for optimization
Plan and execute compliant marketing campaigns across:
Social media (Instagram, Meta, TikTok, etc.) within cannabis restrictions
Email and SMS marketing
Web and landing page optimization
Stay current on state and platform-specific cannabis regulations and ensure all marketing efforts remain compliant
Work within shadow-ban, ad restriction, and content moderation realities unique to cannabis
Creativity to work around these restrictions will be key for the success of this role
Guide social content strategy focused on engagement, education, and brand presence (not direct sales)
Collaborate with creative teams to test messaging, formats, and posting strategies that avoid account penalties
Monitor platform health and proactively mitigate risks of takedowns or restrictions
Build and optimize customer journeys using Alpine IQ (preferred)
Segment audiences and deploy targeted email/SMS campaigns
Improve loyalty participation, repeat purchases, and customer engagement
Run A/B tests on messaging, offers, landing pages, and timing
Rapidly iterate based on performance insights
Document findings and apply them to future campaigns
Qualification
Required
2+ years in growth, digital, or performance marketing
Direct experience marketing cannabis or other regulated products
Strong understanding of cannabis social media limitations and compliance
Hands-on experience with Alpine IQ or similar cannabis CRM platforms
Data-driven mindset with strong analytical skills
Ability to balance creativity with regulatory discipline
2+ years experience with META, knows how to run Paid Ads
Preferred
Experience in retail cannabis or multi-location dispensaries
Familiarity with SEO, CRO, and web analytics tools
Experience scaling loyalty or SMS programs
Comfortable working in fast-moving, evolving regulatory environments
Company
High Seas
High Seas is a web design and app development company.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Joe Auer
Partner
Michael Myers
Partner / Strategy / Client Service
Company data provided by crunchbase