Shannon Fabrics · 5 hours ago
Content Specialist
SLC Metro Area
Full-time
Hybrid
Mid Level
3+ years expShannon Fabrics is seeking a Content Specialist to enhance their written and visual storytelling as well as their social media presence. The role involves managing content across various platforms, creating marketing campaigns for educational events, and collaborating with teams to elevate the brand's digital presence.
Consumer GoodsE-CommerceManufacturingRetailTextilesWholesale
Responsibilities
Social Media Management: Manage all social media platforms and community pages to promote community engagement, support our values, and increase sales
Web and Blog Content: Research, write, and edit engaging Web content including product descriptions, and informational blog posts that educate our audience and highlight our products and partners
Event Marketing: creating marketing campaigns specifically for educational events, ensuring strong attendance and engagement through email, social, and web promotion
Brand Voice: Be a creative collaborator with the ability to be the voice of the brand, creating content that is authentic and powerful for all channels
Content Creation: Create and curate written and graphic content for multiple platforms in line with the Shannon Fabrics brand
Strategy & Ideation: Ideate with the marketing team to ensure the creation of innovative, engaging, and brand-consistent content
Calendar Management: Manage the content calendar to ensure a cohesive and consistent stream of new blog and social content while analyzing schedules to optimize engagement
Analytics & Reporting: Create reports with analytic insights across all platforms (web and social) to ensure content is meeting performance goals and develop key learnings for future campaigns
Email Marketing: Create email campaigns and coordinate localization of digital and printed marketing materials
Asset Management: Manage creative content, ensuring that all assets are organized and accessible
Relationship Management: Help create, foster, and manage relationships with key influencers, vendor partners, and media partners
PR Support: Occasionally help draft press releases, media pitches, and other external communications
Stay Current: Stay up to date with the latest content marketing and social media trends
Live Support: Support weekly livestreams
Team Support: Help support other marketing projects as needed
Qualification
Required
Bachelor's degree in Communication, Marketing, English, Media, or related field
3+ years of experience in product content marketing, copywriting, social media management, or digital marketing strategy
Deep understanding and experience in multiple media/social platforms
Strong writing and editing skills with a portfolio of published blog posts or articles
Experience marketing webinars, workshops, or educational events
Strong visual ability to create high-quality and brand-specific content across all channels
Knowledge of Photoshop & Adobe Creative Suite
Strong knowledge and interest in influencer marketing
Ability to collaborate with multiple teams in a fast-paced and deadline-driven environment
Preferred
Experience with HubSpot, Streamyard, MetriCool, and Google Analytics
Understanding of fabric/sewing is a plus
Company
Shannon Fabrics
Shannon Fabrics is a wholesale company that imports and distributes fabric.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase