Ford Pro · 20 hours ago
Specialist, Consumer Marketing Strategy
1 American Rd, Dearborn, MI, 48126, US
Full-time
Hybrid
Mid Level
$84K/yr - $141K/yr
3+ years expFord Pro is a visionary vehicle and mobility services company that aims to enhance customer experience through innovative marketing strategies. The Consumer Marketing Strategy Specialist will assist in developing and planning marketing communications that align with business objectives and contribute to effective marketing strategies.
AutomotiveFleet ManagementSoftware
No H1B
Responsibilities
Support development of annual marketing plans and strategic briefs aligned to business objectives and vehicle launches
Lead ad hoc strategy and research projects, providing recommendations and actionable insights for emerging business needs
Stay current on automotive industry trends and consumer behaviors, applying and communicating insights to inform marketing strategy across the broader consumer marketing team
Partner with Marketing Intelligence and Global Consumer Insights (GCI) to review reporting and extract actionable insights
Support agency briefs and briefing processes to ensure strategic alignment and clear objectives
Prepare and support delivery of consumer marketing business review meetings and strategic presentations
Coordinate with marketing functional leads across social, creative, event, interactive, and retail service marketing to develop aligned plans
Facilitate communication and workflow between strategy, creative, and execution teams
Ensure consistent application of brand and communication strategies across marketing initiatives
Cascade strategies to execution teams and serve as ongoing resource to support campaign development
Qualification
Required
3-5 years of marketing communications experience, preferably in automotive, consumer products or brand marketing
Bachelor's degree in Marketing, Business, Communications, or related field
Preferred
A proven track record for coordinating and project leading marketing campaigns, brand strategy and marketing ops
Excellent technical skills including Excel, Word and PowerPoint
Ability to simplify complex issues, develop compelling point of view, persuasively make case for change, drive action
Overall business acumen and ability to develop innovative strategic and tactical actions
Benefits
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
Company
Ford Pro
Ford Pro is a productivity accelerator designed to drive the business forward, delivering solutions to commercial customers of all sizes.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Frick
Interim Head
Recent News
2025-10-04
2025-10-01
Company data provided by crunchbase