HireNow Staffing, Inc. Direct Placement Online Services · 21 hours ago
Digital Marketing Manager (B2B Demand Generation)
New York, New York, United States
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $150K/yr
5+ years expHireNow Staffing is acting as a direct placement partner for a high-growth legal technology company seeking a Digital Marketing Manager to own and execute its digital demand generation strategy. The role involves driving qualified pipeline through paid and organic channels and ensuring the website functions as a growth engine.
Staffing & Recruiting
No H1B
Responsibilities
Own and execute digital acquisition strategies across paid and organic channels, including paid search, paid social, display, and retargeting
Plan, launch, and optimize digital campaigns that support broader go-to-market initiatives and revenue priorities
Partner closely with campaign, content, product marketing, affiliate/partner, and marketing operations teams to identify the most effective digital distribution channels
Develop and manage audience targeting and retargeting frameworks to reach the right ICP at the right time
Serve as the primary owner of marketing automation execution, including campaign setup, tracking, attribution, and optimization
Collaborate with Marketing Operations to ensure clean data, accurate reporting, and strong CRM integration (Salesforce)
Own the technical and performance aspects of the website, including landing page development, conversion rate optimization, analytics, and SEO fundamentals
Continuously test, analyze, and improve digital performance to drive better lead quality, conversion rates, spend efficiency, and pipeline contribution
Provide clear insights and recommendations based on channel performance data to inform future investment and strategy
Build and manage segmentation frameworks to support acquisition, nurture, and retargeting efforts
Define and refine lead scoring models in partnership with Sales and Marketing Operations
Design and maintain automated lifecycle workflows including lead routing, nurture sequences, re-engagement, and campaign-based automation
Leverage behavioral and firmographic engagement signals to personalize digital experiences and improve funnel conversion
Qualification
Required
5+ years of experience in B2B SaaS digital marketing or demand generation
Proven success driving pipeline through paid and organic channels
Strong mix of experience across digital lead generation and digital infrastructure (attribution, website performance, analytics)
Experience managing websites as a primary growth and conversion channel
Deep expertise with HubSpot and hands-on experience working with Salesforce
Strong understanding of ICP targeting and the ability to translate data into actionable campaign decisions
Builder mentality: comfortable launching campaigns, implementing systems, and optimizing workflows directly
Stable career progression with measurable impact (no temp/contract-heavy or jumpy backgrounds)
Ability to work onsite in NYC three days per week (Mon/Tues/Thurs)
Preferred
Experience in legal tech, fintech, or workflow-driven B2B SaaS categories
ABM exposure and familiarity with multi-touch attribution models
Strong cross-functional partnership with Sales, RevOps, and Product teams
Track record of experimentation and iterative optimization in lean, fast-moving environments
Benefits
Health coverage
Parental leave
401(k)
Company
HireNow Staffing, Inc. Direct Placement Online Services
HireNow Staffing emerged from recognizing a gap in the job market, where a more efficient and specialized staffing approach was needed.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase