Cox Enterprises · 17 hours ago
Senior Manager, Marketing Operations and GTM Analytics (RapidScale)
Raleigh NC
Full-time
Hybrid
Senior Level, Lead/Staff
$112K/yr - $186K/yr
8+ years expCox Enterprises is a leading company in technology and communication services. They are seeking a Senior Manager of Marketing Operations and GTM Analytics to lead the data, systems, and processes that drive their go-to-market engine, ensuring operational efficiency and strategic insights across marketing and sales functions.
AdvertisingBroadcastingDigital MediaTelecommunications
No H1B
Responsibilities
Lead the development, implementation, and continuous optimization of marketing operations processes to enhance efficiency, scalability, and execution quality
Oversee the marketing technology ecosystem, ensuring tools are integrated, adopted, and aligned with GTM strategy
Partner with Demand Generation and Sales Operations to oversee lead creation, scoring, routing, and nurturing processes
Ensure seamless handoffs between Marketing and Sales, driving timely follow up and high quality pipeline creation
Monitor funnel performance and recommend improvements to conversion, velocity, and lead quality
Manage the marketing budget under the leadership of the CMO, and in collaboration with Finance and Marketing leadership, ensuring accurate tracking, adherence, and alignment with strategic priorities
Leverage data driven insights to refine budget allocation and support smarter investment decisions
Architect and maintain dashboards, reports, and scorecards in Salesforce and Power BI to measure GTM performance, pipeline health, and revenue impact
Translate complex data into actionable insights that guide strategic decisions across the GTM organization
Conduct deep dive analyses on funnel conversion, campaign impact, pipeline trends, bookings, renewals, and customer behavior to identify opportunities and risks
Monitor and analyze marketing performance metrics, tracking marketing’s contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness
Deliver executive level reporting and recommendations that influence planning, forecasting, and investment decisions
Deliver proactive recommendations that optimize sales productivity and revenue growth
Partner with Sales Operations and Finance colleagues on forecasting, territory planning, and quota setting processes
Enable sales leaders and reps to use reporting effectively to drive performance
Ensure accuracy, consistency, and integrity of data across Salesforce, BI tools, and all GTM systems
Establish and enforce governance standards for customer and prospect data, ensuring high quality datasets
Serve as the subject matter expert on GTM data structures, metrics, and reporting logic
Partner closely with Marketing, Sales, Customer Success, Finance, Product, and Delivery to ensure alignment across the GTM engine
Maintain clear operating boundaries between Marketing Operations ownership and shared GTM processes in partnership with Sales Operations, ensuring accountability while enabling seamless execution across teams
Support the Marketing team in executing cohesive strategies that drive brand awareness, engagement, and pipeline generation through effective use of the marketing tech stack and best practices
Liaise with external vendors and partners to enhance marketing efforts and initiatives
Qualification
Required
Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience, a PhD and 3 years' experience, or 12 years' experience in a related field
3 years' experience in a management or lead role
3 years of experience in GTM Operations, Revenue Operations, or Business Analytics environments, preferably in IT Services, Cloud, or SaaS industries
Advanced proficiency in Salesforce CRM reporting, Excel, and BI tools such as Power BI
Strong business acumen and understanding of enterprise sales cycles
Experience with CRM platforms and marketing automation tools such as HubSpot or Marketo, ABM platforms such as Demandbase or 6Sense, Salesforce, and analytics platforms such as Google Analytics or CaliberMind
Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions
Experience collaborating with Sales, Sales Operations, Customer Success Operations, and cross functional teams
Preferred
Experience with budgeting and financial analysis
Familiarity with digital marketing channels, intent signal driven demand, SEO, GEO, PPC, and social media
Knowledge of data privacy regulations and best practices
Experience working within an MSP, Cloud Computing, or Technology company
Benefits
Flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations
Seven paid holidays throughout the calendar year
Up to 160 hours of paid wellness annually for their own wellness or that of family members
Bereavement leave
Time off to vote
Jury duty leave
Volunteer time off
Military leave
Parental leave
Health care insurance (medical, dental, vision)
Retirement planning (401(k))
Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO)
Company
Cox Enterprises
Cox Enterprises is a communications, media, and automotive services company.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$1.7M2014-12-15Grant· $1.7M
Leadership Team
Alexander Taylor
Chairman and Chief Executive Officer
Patrick O'Boyle
Senior Vice President of Corporate Development
Recent News
2026-01-07
Dayton Daily News
2025-12-11
Company data provided by crunchbase