DL Media · 21 hours ago
Content Strategist (Creator-Led Apparel Brand)
United States
Full-time
Remote
Mid LevelDL Media is a growth partner that scales eCommerce brands, and they are seeking a Content Strategist to develop organic content strategies that drive community growth and engagement. The role involves collaborating with creators and growth teams to create campaigns that resonate with audiences and enhance brand perception.
Marketing & Advertising
Responsibilities
Develop and execute organic content strategies that drive views, conversation, and community growth across YouTube, TikTok, and emerging platforms
Work directly with the creator and our growth team to concept campaigns, hooks, and narratives that bridge entertainment, culture, and commerce
Build playbooks for content virality and conversion, ensuring each post not only reaches millions but also strengthens brand perception and sales
Identify cultural trends, fan behaviors, and storytelling opportunities that align with the brand’s mission and aesthetic
Collaborate with design, eCom, and growth teams to make sure product drops, campaigns, and storytelling all ladder up to one cohesive brand identity
Qualification
Required
Develop and execute organic content strategies that drive views, conversation, and community growth across YouTube, TikTok, and emerging platforms
Work directly with the creator and our growth team to concept campaigns, hooks, and narratives that bridge entertainment, culture, and commerce
Build playbooks for content virality and conversion, ensuring each post not only reaches millions but also strengthens brand perception and sales
Identify cultural trends, fan behaviors, and storytelling opportunities that align with the brand's mission and aesthetic
Collaborate with design, eCom, and growth teams to make sure product drops, campaigns, and storytelling all ladder up to one cohesive brand identity
You deeply understand how to grab attention online, from hooks and pacing to platform nuance and storytelling arcs
You've built or scaled content that's driven massive organic reach and engagement
You think in systems: virality → community → brand → conversion
You're tuned into youth and internet culture, you know what resonates with Gen Z and what feels off
Preferred
Bonus: experience working with creator-led brands or apparel/lifestyle products
Benefits
Fully remote
Flexible
Company
DL Media
DL Media is a performance-based growth partner scaling eCommerce brands from 6-7 figures to $10M+ in annual revenue.
Founded in 2022
11-50 employees
Funding
Current Stage
Early StageLeadership Team
David Stolyar
Chief Executive Officer
Company data provided by crunchbase