AWC Software · 15 hours ago
Digital Marketing Specialist
United States
Full-time
Remote
Mid Level
$25/hr - $28/hrAWC Software operates in the Software & Technology industry, focusing on B2B SaaS and enterprise software solutions. They are seeking a Digital Marketing Specialist to drive measurable acquisition, activation, and retention across digital channels through high-impact campaigns and analytics capabilities.
Information Technology & Services
Responsibilities
Plan, execute, and optimize multi-channel digital campaigns (paid search, paid social, display, retargeting) to meet acquisition and revenue targets
Manage and scale Google Ads and Meta Ads accounts—build audience strategies, structure campaigns, and optimize bids and creatives for ROI
Lead SEO and content optimization initiatives to improve organic visibility and funnel conversion at key landing pages
Implement and maintain tracking (GA4, GTM, UTM) and build dashboards that translate performance into actionable insights for stakeholders
Design and run A/B tests and conversion optimization experiments on landing pages and nurture flows to improve lead quality and conversion rates
Collaborate closely with product, design, and sales to align campaign messaging, attribution, and lifecycle marketing efforts
Qualification
Required
Hands-on experience with Google Analytics 4 and Google Ads for performance measurement and campaign optimization
Proven competency with paid social platforms, especially Meta Ads Manager
Practical SEO experience and familiarity with tools such as Ahrefs or SEMrush
Experience implementing tracking via Google Tag Manager and managing UTM taxonomy
Data-driven approach with ability to build dashboards in Looker Studio or equivalent and run SQL-backed analyses
Strong experience running A/B tests and applying conversion rate optimization techniques
Preferred
Experience with marketing automation or CRM platforms (HubSpot, Marketo, or similar)
Familiarity with email marketing platforms (Mailchimp, Klaviyo) and lifecycle marketing strategies
Previous experience working for a B2B SaaS or enterprise software company on growth-focused initiatives
Benefits
Fully remote role with a U.S.-focused team and flexible work schedules.
Growth-oriented culture: professional development budget, mentorship, and cross-functional exposure.
Competitive compensation, performance bonuses, and strong emphasis on work-life balance.
Company
AWC Software
For more than 17 years, AWC Software has partnered with leading enterprises and system integrators to drive large-scale digital transformation.
Founded in 2007
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase