Thermo Fisher Scientific · 3 hours ago
Senior Manager, Regional Market Development North America Laboratory Products Group
Allentown, PA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
6+ years expThermo Fisher Scientific is a global leader in scientific solutions, committed to making the world healthier, cleaner, and safer. They are seeking a Senior Manager for Regional Market Development to lead demand generation and marketing strategy for the North America market within their Laboratory Products Group, driving growth and market leadership.
Research
Responsibilities
Lead and inspire a high-performing North America regional marketing team, delivering sustained revenue growth and demand generation results
Own the North America regional marketing strategy and operating plan, aligned with global priorities and regional business objectives
Translate deep customer and market insights into compelling, differentiated campaigns with a strong customer-first mindset
Partner closely with Global Marketing, Product Management, Digital Marketing and Sales to develop and execute integrated marketing programs
Drive successful New Product Introductions (NPIs) across North America, ensuring strong launch readiness, adoption, and revenue performance
Collaborate with Marketing Operations to deploy multi-channel campaigns across digital, field, partner, and event channels, maximizing reach and ROI
Enable sales teams and channel partners with effective messaging, tools, training, and campaign support to accelerate pipeline and close rates
Monitor and analyze marketing performance, market trends, customer segments, and competitive dynamics, adjusting strategies to exceed growth targets
Present insights, results, and recommendations to senior stakeholders and executive leadership
Manage and optimize the regional marketing budget, ensuring efficient investment and strong return on marketing spend
Qualification
Required
Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in marketing with demonstrated success in strategic planning and execution
3+ years of people management experience leading teams
Deep understanding of marketing fundamentals including segmentation, positioning, and integrated campaign development
Strong analytical skills with ability to derive insights from market data and metrics
Demonstrated success in digital marketing across multiple channels (web, social, email, search)
Experience developing and executing successful product launches and go-to-market strategies
Excellent project management abilities with track record of delivering results in matrix environment
Outstanding written and verbal communication skills and stakeholder management
Proven ability to build relationships and collaborate across functions and geographies
Proficiency with marketing automation platforms, CRM systems, and analytics tools
Strong business acumen with customer-centric mindset
Ability to travel up to 25% as required
Preferred
Preferred Fields of Study: Marketing, Business, Life Sciences, or related field
Experience in life sciences, biotech, pharmaceutical or related scientific industries preferred
Benefits
Competitive remuneration
Annual incentive plan bonus
Healthcare
A range of employee benefits
Company
Thermo Fisher Scientific
The world leader in serving science To serve science, Thermo Fisher Scientific needs to stay ahead of it, we need to anticipate customer needs.
10001+ employees
H1B Sponsorship
Thermo Fisher Scientific has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (272)
2024 (224)
2023 (233)
2022 (342)
2021 (315)
2020 (227)
Funding
Current Stage
Late StageLeadership Team
Heather Stewart
HR Business Partner - Global Enterprise Services
Laura Green
Associate Human Resources Business Partner
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