Agnes Scott College · 1 month ago
Senior Director of Digital Communications
Decatur, GA
Full-time
Onsite
Director/Executive
7+ years expAgnes Scott College is seeking a Senior Director of Digital Communications to lead their digital marketing strategy across various platforms. This role is responsible for driving digital engagement, managing email marketing campaigns, overseeing website content, and supervising social media strategy to align with the college's brand and mission.
EducationHigher EducationUniversities
Responsibilities
Develops and executes digital strategy across key platforms. Responsible for formulating detailed strategies to enhance the college's presence and engagement across its primary digital channels, including the website, email, and social media. This entails setting clear objectives, identifying key audiences, and ensuring integrated messaging across all platforms
Oversees website content management, design, and functionality in collaboration with IT partners. Works with the Information Technology Services team to ensure the website is aesthetically refined, functionally efficient, and user-centric. Duties involve updating and enhancing content, optimizing navigation, and ensuring adherence to accessibility and compliance standards
Manages email marketing campaigns and content calendar. Leads the planning, execution, and administration of email campaigns designed to engage diverse audience segments, including prospective students, faculty, and alumni. Responsibilities include developing impactful messaging, analyzing campaign outcomes, and refining strategies based on performance data
Supervises social media strategy and analytics. Directs the creation, deployment, and evaluation of social media content that aligns with the college's brand identity and mission. This includes monitoring engagement metrics and leveraging analytics to expand reach and enhance audience interaction
Collaborates with creative and content teams to develop digital storytelling assets. Engages with designers, writers, and creative professionals to produce high-quality digital content that effectively showcases the college's accomplishments, values, and communities. This involves ensuring visual and narrative cohesion across storytelling materials
Monitors digital trends, tools, and analytics to inform strategy. Keeps abreast of evolving digital innovations, tools, and industry trends to maintain the college's competitive edge. Utilizes advanced analytics to refine strategies, optimize channels, and drive impactful results in digital communications
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
7+ years of experience in digital communications, with supervisory experience
Strong digital analytics and campaign management skills
Familiarity with Cascade, HubSpot, and accessibility standards
Excellent project management and team leadership
Experience managing people and projects
Ability to communicate effectively with excellent presentation skills
Budget management experience and knowledge of basic accounting principles
Ability to work well with all campus constituencies
Demonstrated ability to manage a heavy workload and multiple priorities
Company
Agnes Scott College
Agnes Scott College is a private liberal arts college in downtown Decatur, Georgia.
201-500 employees
H1B Sponsorship
Agnes Scott College has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
NASA
2023-06-07Grant
Leadership Team
Dawn Killenberg
Senior Director, Strategic Partnerships and External Engagement
Reese Mendenhall
Tea Club Founder/President
Recent News
2025-05-07
2025-01-03
Company data provided by crunchbase