Unity South APAC (SEA, ANZ, IND Subcont.) · 5 hours ago
Product Marketing Manager, Ads
San Francisco, CA
Full-time
Onsite
Senior Level
$94K/yr - $141K/yr
6+ years expUnity South APAC is seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for their Grow product suite. This role involves defining customer personas, crafting messaging, and ensuring alignment across product, sales, and marketing to drive user adoption and sales impact.
Computer Software
No H1B
Responsibilities
Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings
Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights
Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact
Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives
Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis
Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings
Qualification
Required
6-8 years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS
Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives
Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization)
Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences
Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale
Strong business acumen, data literacy, and ability to align product marketing with revenue objectives
Experience working with product teams and a track record of influencing roadmap decisions
Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels
Benefits
A wide range of benefits designed to support employees' well-being and work-life balance
Company
Unity South APAC (SEA, ANZ, IND Subcont.)
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content.
5001-10000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase