Sallie Mae · 2 hours ago
Director, Product Marketing
Newton, MA
Full-time
Hybrid
Mid, Senior Level
7+ years expSallie Mae is dedicated to empowering students throughout their educational journey. The Director of Product Marketing will lead the strategic vision and execution of the retail media network’s product suite, focusing on product roadmaps, market research, and collaboration with sales teams to drive revenue growth.
Financial ServicesHigher Education
Responsibilities
Manage end-to-end product roadmaps, aligning business objectives with technical feasibility
Lead continuous product discovery to maintain a backlog focused on high-impact solutions that solve core client pain points and drive revenue growth
Support the design and implementation of a scalable, robust data infrastructure that powers audience segmentation and attribution
Develop and lead "test-and-learn" frameworks to rapidly assess the viability of new technologies before full-scale rollout
Identify and assess strategic partners to enhance the commerce product offerings
Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and use this information to inform product roadmap and positioning
Create and manage the go-to-market plans for new product launches
Work closely with the sales team to develop effective sales tools, training, and programs that support the sales process and drive revenue growth
Analyze and measure the effectiveness of ad tech products and initiatives, and provide recommendations for continuous improvement
Collaborate with various internal teams to ensure alignment of product messaging and positioning across all channels
Qualification
Required
Strong leadership skills with experience in managing and developing high-performing teams
Deep understanding of the digital advertising ecosystem, Digital Ad Tech Stack, Retail Media Advertising and the underlying technologies
Excellent analytical skills with the ability to translate market insights into actionable strategies and initiatives
Ability to collaborate effectively with cross-functional teams, including engineering, sales, and marketing
Exceptional communication and presentation skills, with the ability to convey complex concepts and ideas clearly and persuasively
Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously
Preferred
Bachelor's degree in quantitative/technical, or a related field. MBA is preferred
7 years experience as a product manager or director, with a track record of driving successful product launches
Benefits
Competitive base salaries
Bonus incentives
Generous PTO, Floating Holidays and 12 Federal Holidays observed
Support for financial-well-being and retirement 401k with employer match
Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
Employer paid short-term/long-term disability and basic life insurance
Flexible hybrid working arrangements.
Paid parental leave and adoption reimbursement programs
Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
Tuition Reimbursement and Family Scholarship Programs
Career development and training opportunities
Company
Sallie Mae
Sallie Mae is an American corporation that originates, services, and collects student loans.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1983-09-30IPO
Leadership Team
Jonathan Witter
Chief Executive Officer
Munish Pahwa
EVP, Chief Risk Officer (CRO)
Recent News
2026-01-23
Company data provided by crunchbase