turn · 1 hour ago
Senior Packaging & Graphic Designer / Creative Visionary
turn is a fast-moving and rule-breaking company that focuses on creating experiences beyond the product. They are seeking a Senior Packaging & Graphic Designer who can innovate packaging designs while maintaining the brand's visual identity and leading design efforts across various platforms.
Alternative Medicine
Responsibilities
Concept and execute packaging systems across multiple CPG categories (vape, beverage, gummy, wellness, supplements, etc.)
Design with deep attention to detail: padding, structure, negative space, balance, asymmetry, and tactile experience
Understand packaging engineering, materials, mylar behavior, print effects, finishes, and production constraints
Know when to honor brand legacy and when to thoughtfully challenge it
Build, maintain, and evolve brand guidelines that communicate trust, value, and cultural relevance
Use restraint, negative space, and hierarchy to elevate perceived quality across physical and digital touchpoints
Design influencer and promotional boxes that are video-worthy, collectible, and culturally relevant
Understand why brands like LV, Dior, Rhode, Red Bull, and Olipop succeed in experiential packaging and translate those principles into our world
Design UI/UX experiences in Figma, specifically for the turnapp on Apple
Apply user behavior insights to optimize clarity, flow, and conversion
Collaborate cross-functionally to ensure digital and physical brand cohesion
Design clean, compelling menus and catalogs that educate, convert, and feel premium
Direct 3D, photography, and asset creation teams to support these designs
Lead, mentor, and delegate to designers as the team grows
Translate high-level creative direction into clear, executable outputs
Work closely with the CCO and founder on big-picture creative vision
Manage multiple projects in parallel in a fast-paced environment
Meet deadlines without sacrificing quality
Be willing to work beyond standard hours if launches demand it (ie, Chinese New Year)
Qualification
Required
Proven experience in packaging and graphic design with a strong, real-world portfolio
Demonstrated understanding of physical print, materials, and production
Experience with mylar, specialty finishes, and print terminology
Advanced proficiency in Adobe Creative Suite
Strong proficiency in Figma, specifically for app and UI design
Strong understanding of UI/UX principles and user behavior
Experience building or maintaining brand systems
Have physical print experience beyond basic posters and flyers
Preferred
Experience with luxury, fashion, or high-end CPG brands
Experience leading or mentoring other designers
Apparel and collectible design experience
Benefits
KPI-driven quarterly bonus
Equity opportunities tied to milestones and vesting
Health benefits
PTO
Hybrid work structure
Direct access to leadership and meaningful creative ownership