Pima Medical Institute · 13 hours ago
Marketing Content Strategist
Mesa, AZ
Full-time
Hybrid
Mid, Senior Level
$78K/yr - $98K/yr
5+ years expPima Medical Institute is seeking a Marketing Content Strategist to serve as the central content architect. The role involves developing and owning the national content strategy to enhance brand awareness and drive demand generation through effective content across various channels.
Higher Education
Responsibilities
Elevate Pima Medical Institute’s national brand awareness, credibility, and authority
Drive B2C and B2B demand generation through high-impact, search-optimized content
Build content that performs across traditional search, AI answers, video platforms, and thought leadership ecosystems
Establish Pima as a trusted voice in healthcare education, workforce development, and allied health careers
Serve as the central content architect, partnering with executives, faculty, students, and partners to cultivate a consistent and powerful brand voice across all channels
Develop and own the national content strategy, editorial calendar, and governance to support brand growth and enrollment objectives
Architect content journeys that effectively move target audiences from discovery to conversion across all digital channels
Continuously leverage SEO, AI-driven discovery (AEO, GEO), and performance data to inform and optimize the content strategy
Research, write, edit, and produce high-impact content—including thought leadership, articles, video scripts, and demand-generation assets—that establishes credibility and drives action
Translate complex topics from academia, healthcare trends, and workforce needs into compelling, audience-centric narratives
Serve as the primary editor, ensuring all content maintains a consistent brand voice, message integrity, and high editorial standards
Partner with executive leadership, academic teams, and institutional stakeholders to source insights and co-create authentic stories
Collaborate with students, alumni, and employer partners to develop testimonial and success story content
Work closely with marketing, digital, and creative teams, and manage external agencies to ensure integrated planning and execution
Manage the content distribution and amplification strategy across owned, earned, and emerging channels
Monitor, analyze, and report on content performance metrics, using insights to demonstrate ROI and guide future initiatives
This role requires periodic travel to attend and represent Pima Medical Institute at national conventions, company-sponsored events, and for on-campus collaboration
Additional job-related duties and responsibilities may be assigned
Qualification
Required
Bachelor's Degree in Marketing, Communications, Journalism, or a related field from an accredited higher education institution
Possess 5+ years of progressive experience in content marketing, editorial leadership, or strategic communications
Demonstrate exceptional writing, editing, and storytelling proficiency across diverse formats, from long-form narratives to concise digital content
Apply a strong working knowledge of SEO principles, content performance analytics, and AI-influenced search dynamics to inform strategy
Exhibit a proven ability to manage multiple complex projects and diverse stakeholders within a fast-paced, deadline-driven environment
Have experience successfully collaborating with external agencies and leading cross-functional internal teams to achieve shared content goals
An equivalent combination of relevant education, training, and professional experience that demonstrates the required skills and competencies will be considered
Benefits
Comprehensive Health Coverage: Choose from Medical PPO or two HDHP plans with HSA options, plus Dental and Vision plans.
Secure Your Future: Take advantage of our 401(k) plan and Employee Stock Ownership Plan (ESOP).
Income Protection: Enjoy peace of mind with Short- and Long-term Disability coverage and Basic Life Insurance.
Flexible Spending Options: Access both Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) for greater financial flexibility.
Support for You and Your Family : Benefit from our Employee Assistance Program (EAP) to address life’s challenges.
Time to Recharge: Receive Paid Time Off (PTO) and Holiday Pay to balance work and life.
Invest in Your Future: Unlock opportunities with Tuition Reimbursement and a commitment to your professional development.
Wellness Matters: Participate in our Health & Wellness Program to nurture your physical and mental health.
Company
Pima Medical Institute
Pima Medical Institute offers valuable employment opportunities along with professional training.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Fred Freedman
Retired Chief Executive Officer
Erik Nystrom
Chief Financial Officer
Recent News
2026-01-09
2022-06-09
Company data provided by crunchbase