Knotch · 22 hours ago
Group Account Director, Strategy
United States
Full-time
Remote
Director/Executive
$150K/yr - $240K/yr
10+ years expKnotch is a growth-stage technology company focused on optimizing content performance and leveraging AI for marketing success. The Group Account Director, Strategy is responsible for end-to-end client delivery, ensuring effective execution of strategies, measurement frameworks, and marketing programs, while managing relationships with stakeholders and overseeing consulting engagements.
AdvertisingAnalyticsBrand MarketingContentContent MarketingDigital MarketingDigital MediaSaaSSoftware
Responsibilities
Act as the day-to-day client partner, building trusted relationships with executive and cross-functional stakeholders
Lead discovery efforts including stakeholder interviews to define business outcomes, objectives, KPIs, and success metrics
Translate client business goals into clear strategic roadmaps spanning content, marketing, and operations
Oversee and contribute to delivery of consulting engagements including:
Measurement and outcome planning frameworks
Content vision, strategy, and architecture mapped to the customer journey
Content planning across topics, formats, channels, and funnel stages
Operating model and workflow design for content and marketing teams
Ensure strategies include test plans, and phased rollouts driven by insights
Guide teams in auditing existing content, mapping it to the audience journey, and identifying gaps, optimization, and repurposing opportunities
Direct responsibility and ownership of client delivery for integrated marketing assignments where Knotch is responsible for execution against strategy
Oversee and direct the creative team who develop and deliver content including:
Optimization and atomization of content for audiences, channels, and funnel stages
Creation of new content such as thought leadership, SEO-driven content, nurture flows, and multi-channel programs
Ensure execution aligns tightly with strategies, performance goals, and audience needs
Lead collaboration across internal teams and client partners (e.g., creative studios, editorial teams, marketing operations)
Review performance monitoring and reporting across specific accounts
Ensure teams deliver journey-based insights and recommendations, not just metrics
Guide continuous optimization cycles, using performance data to refine strategy, execution, and roadmaps over time
Partner with analytics teams to connect content and marketing performance to downstream business impact where possible
Own financial performance across accounts, including forecasting, scope management, and margin health
Identify opportunities for account growth through expanded engagements and deeper partnerships
Support proposal development, SOWs, and pricing in collaboration with senior leadership
Qualification
Required
10+ years of agency experience in account and strategy roles within a digital and/or content arena for enterprise clients, of annual value of $2MM+ in revenue
Led complex engagements that span strategy, operations, and execution
Expertise in content strategy, operations, and integrated marketing delivery
Strong understanding of measurement frameworks, performance optimization, and learning agendas
Experience partnering with client stakeholders at all levels
Early adopter and use of AI tools
Preferred
Bachelor's degree in marketing, communications or a related field
Company
Knotch
Customer Journey Intelligence
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$34.28MKey Investors
New Enterprise Associates
2019-01-28Series B· $20M
2016-01-01Series A· $10M
2015-01-01Series Unknown
Leadership Team
Anda G.
CEO & Co-Founder
Andrew Bolton
SVP, Chief Customer Officer
Recent News
2024-05-23
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