Workiva · 1 week ago
Summer 2026 Intern - Product Marketing (MBA)
United States
Internship
Remote
Intern
2+ years exp
Start in 2026 SummerWorkiva is seeking a Summer 2026 Intern for their Product Marketing team, who will collaborate to define product market positioning and messaging. The role involves performing competitive analysis, assisting with go-to-market launch strategies, and tracking performance to develop and execute marketing initiatives for Workiva's products.
AnalyticsBusiness Process Automation (BPA)Enterprise SoftwareGovernmentRisk ManagementSoftware
No H1B
Responsibilities
Compile analyses and build financial models on customer trends and historical data to support product decision-making
Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects
Conduct performance analysis of existing products, including pricing, adoption, and usage trends
Contribute to quarterly planning by helping define forward-looking product strategies
Quantify and size markets, identifying competitors, key players, and market trends
Design creative analytics and visualizations to provide deeper performance insights for senior management
Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement
Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment
Identify gaps in GTM deliverables or needs and propose practical solutions
Support the creation and refinement of marketing collateral through research and content curation
Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams
Qualification
Required
Undergraduate degree in Business or a related field of study
Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program
Minimum of 2 years work experience in strategic marketing
Must be authorized to work in the United States and not require sponsorship now or in the future
Preferred
Possess proven leadership skills and the ability to influence and inspire your teams
Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction
Demonstrate a strong ability to develop and communicate product vision to your team, peers, and stakeholders
Possess excellent verbal, written, and interpersonal communication skills
Be proficient in Microsoft Office suite (e.g., Excel, Word, PowerPoint) or similar applications
Possess working knowledge in marketing automation or project management type systems (e.g., Marketo, Highspot, JIRA, Monday.com, HubSpot, GitHub)
Be self-motivated with strong propensity for action, results, and continuous improvement
Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure
Experience in SaaS or a similar industry
Examples of owning and delivering a major project or program
Benefits
401(k) participation and match
Paid sick leave
A unique opportunity to further your learning experience through additional internship seasons
Company
Workiva
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$680.58MKey Investors
Bluestem Capital
2023-08-14Post Ipo Debt· $625M
2014-12-12IPO
2014-10-17Series Unknown· $0.69M
Leadership Team
Julie Iskow
President & CEO
Penny Ashley Lawrence
SVP, CPX (Customer & Partner Experience)
Recent News
2026-01-22
2026-01-07
The Motley Fool
2025-12-31
Company data provided by crunchbase