BoF Careers · 6 hours ago
Gap Inc. Senior Manager, Marketing Partnerships Strategy & Governance
San Francisco, CA
Full-time
Onsite
Senior Level
$150K/yr - $195K/yr
6+ years expGap Inc. is a company that brings together various brands to provide accessible fashion and promote individuality. They are seeking a Senior Manager for Marketing Partnerships Strategy & Governance to translate partnership strategies into scalable frameworks and ensure effective execution across their marketing ecosystem.
Marketing & Advertising
Responsibilities
Own execution of the enterprise marketing partnership operating model, translating strategy into scalable governance frameworks, standards, and processes
Lead portfolio-level partner governance, including partner segmentation, prioritization, and tiering across paid media, platforms, agencies, and measurement partners
Support annual enterprise partner planning and deal processes, including joint business planning, incentive tracking, and performance governance
Develop and standardize partner performance frameworks (e.g., QBRs, scorecards, KPIs) in partnership with MSS, Brands, OMD, and Measurement teams
Lead partner intake, evaluation, and prioritization workflows, ensuring alignment to brand strategies, audience needs, and enterprise priorities and surfacing recommendations to optimize relationships and enhance value & innovation
Maintain and evolve the enterprise vendor pipeline and roster in collaboration with Procurement, OMD, and internal stakeholders
Synthesize partner insights, risks, and opportunities into clear recommendations for senior leadership and cross-functional partners
Incorporate industry trends, emerging technologies, and best practices related to partner management into consistent ways of working for Gap Inc., documented into comprehensive Playbooks
Partner with Finance, Legal, and Procurement on governance standards, commercial renewals, and contract-related inputs
Support priority RFPs, partner reviews, and cross-brand initiatives as needed
Qualification
Required
6+ years marketing experience with at least 3+ years in Marketing Operations, Media Operations, or the equivalent
Experience supporting or leading vendor and partnership strategy and/or governance across paid media, platforms, agencies, measurement, or marketing technology
Strong understanding of partner evaluation, performance management, operating model design, and vendor negotiations
Experience working within complex, matrixed organizations and driving alignment across multiple stakeholders
Comfortable working through ambiguity and helping stand up new enterprise capabilities and ways of working
Excellent written, verbal, and executive-level communication skills
Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work
Preferred
Ability to operationalize enterprise strategy into clear frameworks and governance models, influence stakeholders, and support data-informed decision-making across a matrixed organization
Strong experience designing and managing operating models, governance processes, and scalable documentation to support complex, cross-brand initiatives
Experience working with paid media platforms, agencies, publishers, and marketing technology partners, including performance management, governance, and cross-functional coordination
Demonstrated ability to work independently, proactively identify risks and opportunities, and drive initiatives forward with accountability and follow-through
Strong communicator and relationship builder who partners effectively across MSS, Brands, OMD, Procurement, Legal, Finance, and external partners
Benefits
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase