LEARFIELD · 4 months ago
Director, Media Activation
Dallas, TX
Full-time
Onsite
Director/Executive
8+ years expLEARFIELD is seeking a Director of Media Activation to oversee their search and social activation practices. This role involves leading a high-performing team, ensuring operational excellence, and driving innovation across various digital platforms.
Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing
Responsibilities
Set the vision and direction for EDGE’s search and social activation practice, inspiring a high-performing team through clear priorities, strong POVs, and decisive leadership
Act as a culture catalyst to bring new ideas, energy, and ways of working that challenge the status quo and accelerate team performance
Build training frameworks to deepen expertise in platforms such as Search Ads 360, Bing, Meta, TikTok, and LinkedIn
Foster a culture of accountability, curiosity, and client-first excellence
Actively coach team members in prioritization, time management, and efficiency
Serve as the senior, client-facing leader for search and social activation, translating business objectives into tactical execution strategies
Partner with Strategy and Analytics to deliver integrated, data-driven solutions
Elevate search and social’s role in client relationships by shaping compelling narratives, clear channel POVs, and forward-looking insights that drive confidence and buy-in
Support new business efforts with activation strategy across SEM and social
Provide strategic oversight and quality assurance across SEM and social activation, ensuring teams are empowered to execute at a high level
Identify and implement process improvements to reduce workload and streamline cross-channel operations
Develop and enforce playbooks for campaign setup, optimization, and measurement
Leverage automation, AI-driven tools, and workflow centralization to maximize team capacity
Champion EDGE’s POV on search and social ecosystem changes (privacy, attribution, auction dynamics, creative formats)
Lead pilot programs with emerging features across Google, Bing, Meta, TikTok, and LinkedIn
Build and maintain relationships with key platform and technology partners
Drive education and certification initiatives to keep the team ahead of industry shifts
Define and champion a clear point of view on the future of performance media, helping clients and teams navigate rapid industry change
Qualification
Required
8+ years working in digital media, performance marketing, or activation roles, with strong fluency in SEM and paid social platforms. (Meta Ads Manager required)
Proven ability to lead and grow high-output activation teams
Strong client-facing experience with the ability to translate complex performance data into executive-level narratives
Deep understanding of performance metrics (CTR, CPA, ROAS, LTV, engagement KPIs) and optimization strategies across search and social
Demonstrated ability to streamline workflows, modernize practices, and improve efficiency
Preferred
Agency experience is strongly preferred
Platform certifications (Google Ads, SA360, Meta Blueprint, Bing/Microsoft Ads, TikTok Academy, LinkedIn Marketing Labs) a plus
Benefits
Medical
Dental
Vision
Health Savings Account
Life Insurance and Other Insurance Plans
Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
20 Paid Holidays
401(k) + Match
Short/Long Term Disability
Company
LEARFIELD
Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$150M2023-09-13Private Equity· $150M
Leadership Team
David A Hubbard
Senior Vice President
Pat Fagan
Senior Vice President
Recent News
Sports Business Journal
2026-01-17
Sports Business Journal
2026-01-07
Sports Business Journal
2025-12-24
Company data provided by crunchbase