adtechnacity · 1 month ago
Digital Media Buyer – Google Ads (GDN / YouTube focus)
United States
Full-time
Remote
Mid, Senior Level
3+ years expAdtechnacity is a tech-driven performance marketing company recognized for helping brands scale efficiently and sustainably. They are seeking a Performance Media Analyst to lead their paid display and video advertising efforts across the Google Display Network and YouTube, focusing on optimizing advertising strategies to meet performance targets.
Advertising PlatformsAnalyticsArtificial Intelligence (AI)Digital Marketing
Responsibilities
Develop and own the GDN and YouTube Ads strategy, including campaign structure, placement and audience segmentation, creative testing frameworks, and data strategy to achieve performance targets such as CPA, LTV, ROAS, and conversion volume
Maintain full ownership of the P&L for your channels, making strategic decisions to maximize return on ad spend (ROAS) and margin contribution
Design and implement testing roadmaps to identify winning banner creatives, headlines, short-form video variations, and landing page funnels that drive growth and scale
Collaborate closely with creative, product, engineering, and analytics teams to conceptualize, brief, and iterate high-performing banner assets, static templates, motion elements, and YouTube ads tailored to platform behavior and audience intent
Drive creative ideation based on platform insights—proposing new banner formats, storytelling angles, or visual hooks that improve CTR and downstream conversion
Continuously analyze campaign data to optimize spend distribution, improve placement quality and audience segments, and scale campaigns to the highest-performing GDN inventory while controlling for CPA and ROAS
Own the data strategy for Google Ads, working with the analytics team to ensure the effective transfer and utilization of key metrics (e.g., purchase events, LTV signals, funnel stage metrics) to inform targeting, bidding, and optimization strategies
Act as the subject matter expert for Google Ads, educating and influencing stakeholders on best practices, trends, and opportunities to keep us ahead of the competition
Build robust testing frameworks, document learnings, and proactively share insights across the marketing team to accelerate growth
Tie Google Ads performance directly to broader company objectives, demonstrating how your work contributes to overall top-line growth and customer acquisition strategy
Qualification
Required
3–5 years of hands-on experience managing Google Ads, with a strong emphasis on Display (GDN) and YouTube in a performance marketing environment (DTC/CPG or affiliate preferred) with specific targets around profitable growth
Proven experience managing a media buying P&L, with ownership over spend efficiency and profitability
Strong track record of hitting margin goals across multiple advertiser accounts, balancing scale and efficiency
Ability to manage compliance and risk within paid media campaigns, especially in high-scrutiny verticals or regulated categories
Deep understanding of banner ad performance drivers, including design, copy, layout, and placement mechanics
Deep knowledge of audience segmentation and audience-building strategies within Google Ads including custom intent, topics, affinity audiences, in-market, remarketing, and custom audiences, and how they impact traffic quality, scale, and ROAS
Demonstrated success in managing spend at scale across GDN, optimizing for high-quality placements and audiences and minimizing waste on underperforming inventory
Familiarity with short-form video creative development and testing for YouTube Ads including generating and sourcing scripts, hooks, b-roll, and talent
Proven track record of hitting and exceeding determined performance benchmarks
Strong analytical skills; able to interpret data, draw insights, and make actionable recommendations
Demonstrated ability to generate and execute net new media and creative ideas that drive growth
Strong ability to deliver results in a fast-paced, dynamic environment
Excellent communication skills
The ability to leverage AI in solving complex marketing and media allocation challenges
Preferred
Familiarity with advanced campaign management platforms that support creative testing, dynamic ad serving, and bid automation
Experience working with and interpreting first-party data integrations to optimize Google campaigns
Ability to build and maintain dashboards in tools like Looker, Sigma, or similar platforms to track performance across multiple variables
Background in creative ideation and iterative testing (e.g.testing new funnels, tracking different landing pages events) to drive performance improvements
Comfort collaborating with engineering or product teams to set up and troubleshoot Google Ads pixel and Conversion API integrations for accurate measurement and advanced event tracking
Benefits
Competitive Salary – We recognize and reward high-impact work
401(k) Matching – We invest in your long-term financial health with a generous matching program.
Comprehensive Healthcare – Medical, dental, and vision coverage to keep you and your family healthy.
Phone Reimbursement – We support your productivity with a monthly reimbursement for mobile expenses.
Gym Reimbursement – Prioritize your health and wellness with monthly support for fitness memberships or programs.
Company
adtechnacity
AI-driven ad tech helping brands scale with curated models, exclusive partnerships, and data-driven growth solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Luis Jose Conde
Chief Technology Officer
John Voigt, MBA
Director of Strategic Partnerships
Recent News
2025-12-04
2025-11-22
Company data provided by crunchbase